Apparel

All About Denims

India is the second largest denim consumer in the world. Over 550 million pieces of denim apparel and over 750 million meters of denim fabric were sold in domestic market in 2016. India is already consuming more denim than US and EU market and it is projected that the country will consume more than 800… Read More All About Denims

Apparel

P.N. Rao Stretch Fabric

P N RAO is a name that one immediately associates with men’s suits. One of the country’s iconic and leading men’s fashion brand that represents the changing landscape of men’s fashion without compromising on the golden standards set by P N Rao, who at the beginning of the brand’s journey encouraged budding tailors to hone… Read More P.N. Rao Stretch Fabric

Deccan Herald

Dhanteras

If there was one festival that is universally loved and most looked forward to it has to be Diwali. The festival of lights is symbolic in more ways than one and most importantly signifies the importance of light, wellbeing and happiness. The five day festivities see many celebrations and traditions and one of the most… Read More Dhanteras

Smartlife

Trampoline Fitness

A research by NASA has found that 10 minutes bouncing on a trampoline is a more efficient cardiovascular workout than over 30 minutes of running. The report states that “for similar levels of heart rate and oxygen consumption, the magnitude of the bio mechanical stimuli is greater with jumping on a trampoline than with running.”… Read More Trampoline Fitness

Smartlife

Subscription Boxes

“Brown paper packages tied up with strings, these are a few of my favourite things.” The lyrics of this famous song from the 1965 movie The Sound of Music seem to be inspiring a new trend of subscription boxes. If you are wondering what that is, we unbox the concept for you. The Concept Simply… Read More Subscription Boxes

Discover India

Lucknow Diaries

Lucknow, the capital city of Uttar Pradesh is a potpourri of old and new where traditions and modernity mingle in a way that you have a unique experience of the past in these modern times. As I drew open the curtains of the window in my hotel room, I was amazed at the sight that… Read More Lucknow Diaries