The Tribe Concepts founded by Amritha Gaddam combines her father’s Ayurvedic expertise and her mother’s homemade recipes.

The Tribe Concepts’ is an organic hair care and skin care brand that she started with Apuroopa Gaddam, Kamalanjali, Nitya Mohan and Vamshi Krishna (all of whom are her friends and family).

The current product portfolio has a range of skin and hair care products. Interestingly all their products are sourced from rural forests where the land itself is pesticide and toxicant free and naturally organic.

Read the full story that first appeared in Hashtag Magazine’s April 2021 issue here: