Vadehra Art Gallery shows how art is not just about adorning walls but also about making every day products look beautiful.
Art-inspired products are very popular as merchandise around the world and you can find them at any museum shop you visit. Perhaps it was this ethos that Delhi based Vadehra Art Gallery used when they started to offer limited edition signed prints, books on Indian art and artists and art-inspired products such as cushions and coasters.
The gallery started making products inspired by art in 2008 and has worked with some of the best names like SH Raza, Shilpa Gupta, Akbar Padamsee and Atul Dodiya, among others.
The prints are made in close collaboration with the artists to select the images and supervise the print process. In terms of the products, they usually select artworks with appealing colours or imagery and are the ones that have interesting details that can be highlighted.
Read the full story that first appeared in The New Indian Express dated Feb 20, 2022 here: