The domain of hospitality is rapidly adopting new AI technologies to improve customer satisfaction and streamline business operations.
Some ways new AI technologies are being used in this domain include:
Personalization – AI-powered chatbots and virtual assistants are helping to personalize the guest experience by providing recommendations, booking reservations, and offering custom-tailored suggestions based on past preferences.
Automation – Automation tools like housekeeping robots, self-check-in kiosks, and virtual concierges are helping hotels and resorts save time and money by reducing the need for human labour.
Predictive analytics – Predictive analytics is being used to turn data into insights to improve guest experiences, optimize pricing, and reduce waste by forecasting demand for food and other services.
Revenue management – AI-powered revenue management systems are helping hotels and resorts optimize pricing and maximize revenue by automatically adjusting room rates based on demand and other factors.
Natural Language Processing (NLP) advancements: NLP involves enabling AI to understand and interpret human language, written or spoken. The latest advancements in NLP are making it possible for machines to learn and interpret human natural language better than ever before.
Improved Customer Service: ChatGPT can be programmed to assist customers in real-time, providing accurate and instant responses to their inquiries 24/7. This can lead to an improvement in overall customer service, by creating a more efficient and streamlined experience.
Cost Reduction: ChatGPT can reduce the workload on front desk personnel, which can ultimately lead to a reduction in operational costs. It can also reduce the number of employees required to manage customer inquiries.
Personalization: ChatGPT can learn customers’ preferences, history, and habits. This information can be used to provide personalized recommendations and offers to make guests feel valued and appreciated. This can also lead to increased customer loyalty.
Increased Bookings: By providing instant responses to customer inquiries, ChatGPT could potentially improve the conversion rates for booking requests.
Efficient Feedback Collection: ChatGPT can be used to collect feedback from guests in real-time, making it easier for hotels to identify areas for improvement and make the necessary changes.
Read the full story that first appeared in Hotelier India’s May 2023 issue here: