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Media Asset Management

Media asset management (MAM) solutions are a key requirement and challenge as well for contemporary broadcasters as they need to balance faster workflows, greater security and easier access. Business models for broadcasters are not what they used to be. Yesterday’s broadcasters are today’s media companies or content owners and their success depends on uncovering new opportunities and outlets for programming and maximizing distribution. But supporting all these new outlets has been labour intensive and expensive. MAM systems have witnessed a […]

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