Denim a revolutionary fabric favoured is spreading its flavour across India. The retail revolution in India is fuelling the growth of the denim fabric in India taking it to Tier I, II, III towns and cities. Consumers have begun to understand that denim offers value for money, fashion and style quotient while maintaining versatility in the products. Denim is becoming a staple product for each wardrobe despite India having one of the lowest per capita consumption in the world that offers far more opportunities. Denim industry in India is managing healthy growth rate of 15-18% per annum.
Established in 1992, Spykar has evolved from a leading fashion jeans wear brand and a dominant player in the Indian denim industry to a lifestyle brand. Spykar is a brand that resonates with the youth and aspiration and keeping pace with the fashion dynamism, the brand at every point epitomizes global fashion and is a beacon of effortless style. Spykar is a part of the Lord Bagri promoted Metdist Group, a diversified portfolio of companies. Recently the brand has undergone its logo change and its new logo is the culmination of a more fluid, dynamic and contemporary position of the brand. Evolved from the ‘Boomerang’ that served as an identity for all these years, the new symbol talks about the ‘Flight of Freedom’. Connecting seamlessly with the Spykar, For Freedom, the new identity is aspirational, inventive and bold. It opens a newer dimension of visual communication which Spykar, as a brand intends to follow in the years to come. The unique selling proposition of the brand remains to offer fashion denims, premium quality for the price, our wide reach across India. Spykar is now focusing on tier 2 and 3 cities as well. Their recent Athleisure line is for the millennial women who effortlessly transcends between fitness, work and casual or social occasions. It is a fashion line that features extremely light weight specialized denim fabrics in Knit, Tencel and Satin that are extremely supple and comfortable and equally stylish. They provide support and flexibility for easy movement and can be worn for a heavy work out on the yoga mat or on the dance floor on a night out. This Athlesiure bottom wear fit is called Athlena and comes with complimentary Athlesiure top wear in denim, knits and woven. “We plan to have 400 standalone stores by 2020. A renewed focus on the women’s wear line is happening too.” says Sanjay Vakharia , COO Spykar Lifestyle Pvt. Ltd.
Started in July, 2016, Strano Jeans is a former manufacturer into men’s wear and have ventured into this growing lifestyle sector. After doing the ground work from Feb-2016, the brand was launched at the July CMAI fair as the platform was considered the best by the company to launch the brand. “As we trace our history back two decades, in 1998, Slazer has been serving the major parts of the country sincerely with the ever increasing dedication and devotion. We owe our success to the customers and thus believe in nurturing and nourishing our relationships with all our existing customers as well as customers to be. Along with formal trousers, the fashion-savvy youth in India desires more of denim in their wardrobe, all thanks to the constantly changing trends. That is where Strano gains ground. The Indian fabric and the Italian design will create the desired balance between classy and massy thus catering to the mass audience with high-end jeans,” says co-founder, Dhiraj Patel has been into the business since 1998 and has achieved great success in establishing Slazer. The brand’s DNA is structured of the two key elements, Quality and Fashion. Serving the masses with not only the latest trend but also keeping the quality factor at the forefront will be the prime motto of the brand. Considering the latest fashion and best possible quality, the brand desires to serve masses preferring premium products as well as moderate products without letting the essence of the classic denim fade away. Dhiraj adds, “as we look forward to launch our brand Strano into the market on a large scale, we also stay well equipped to combat with the competition that will follow. The brand would compete with highly successful foreign and local market giants. Thus it would be a big challenge to maintain the quality and even bigger a challenge will be to back our assurances to the customers. As a brand, we assure, our loyal customers stand out in the market, at the earliest. With immense experience of our leader, hard work of our skilled and dedicated team and loyalty of our consumers, Strano plans to overcome its competitor brands in the future.” The speciality of the brand is that it promises to provide good quality denims at reasonable prices.
Nandan Denim Ltd. is India’s 2nd largest and World’s 5th largest denim fabric company having current operational capacity of 99 million meter per annum (MMPA). The company forayed into denim in 2004 with 6 million meter per annum (MMPA capacity) and gradually kept on expanding. Post the current expansion is over company’s capacity will grow to 110 MMPA. Nandan Denim Ltd is a part of leading conglomerate, Chiripal Group, established in 1972. A priority is fabric innovation and the company has set up an in-house creative design studio and product development cell. This Design Studio is managed by a team of designers and technocrats from India’s premier art and design, textiles and technology learning and research institutions. The cell’s continual focus is on new market trends, fashion and product requirements meeting customers’ needs to have a larger share in the sales pie. Nandan Denim explore and innovate products that are forward looking and binding us to different apparel brands. The company strategy is to have a portfolio of hybrid brands, straddling across consumer segments and price points. Trendy colour options, stretchable fabric, printed denim are currently in demand. Keen to explore uncharted avenues, Nandan Denim plans to create a portfolio of hybrid brands straddling across consumer segments and price points. “Post our current expansion, on which we are almost done, we intend to build internal competences to exploit wealth of the experience we have acquired in the last decade to take NDL to the next level of offering a product for each of the customer segments,” says Deepak Chiripal, CEO, Nandan Denim Ltd.
Focus Jeans were launched over a decade ago with passion for inimitable style, superlative finish, and perfect class. From a humble beginning the brand is now present in more than 2500 outlets across multiple states. Focus Jeans is today seen not only as one of the most contemporary and stylish brands but is on par with international brands and delivers better value for money. “We aspire to dress up today’s women – both – young and the young at heart. They are largely between 18 to 36 years of age but more concentrated between the age group of 22 to 32. They are both – Brand image and quality conscious and are and in tune with the latest and seek good value for money. We have more than 100 different styles, shades and fits – to cater to each and every need and taste of a woman. Our entire range is classified into 8 different categories as per style and price segments. They are classified as: Classics, TrueBlues, Premium, Vogue -Designer Jeans, Exclusive Jeans, Jeggins, Cottons, Hotties (Capris) and more,” says Yogesh C Kuruba, Proprietor, Focus Jeans. The product line consists of Basic Jeans, Trendy Jeans, and Ankle lengths, Capris, Shorts, Jeggins and Cottons. Focus also launches a new collection every season that captures the flavour of the season and the rising new trends. The company is targeting to be present in almost 4000 to 5000 outlets across the nation within a couple of years and are seeking distributors and agents nationwide who will partner in their growth for long term.
Deal Jeans is a fast fashion women’s western wear brand that believes in empowering every women’s personality with their clothing making her excruciatingly attractive than rest of the crowd. Deal Jeans has won the prestigious “National Industrial Excellence Award & Quality Brand India – 2016-2020” and has been crowned as “The Brand of the Year Women’s Western Wear 2014-2015”. The brand transforms the values of positivity, freshness and authenticity into beautiful attires and creates new trends for world of fashion. It caters to women from 18 years to 35 years of age and girls from 6 years to 16 years who are mainly fashion seekers with a lot of style, attitude and flair. Currently, the brand has PAN India presence in about 1200+ MBOs along with 123 large format stores, 4 EBOs and through all leading online portals. Deal Jeans believes in giving its selective target group a piece of what they truly desire. Fashion with style and comfort clubbed together is what the brand strives to offer its audiences. The unique selling proposition is that the company is positioned in the bridge casual bracket with designer denims and casual chic tops. Excellent fits and vivacious international style adds to its perfection. Fits available in denims include mid-rise skinny, High rise, Tapered, Flair bottom. “We at Deal Jeans consider ourselves as one of the leading fashion apparel brand with an exclusive positioning in the high fashion space. We have recently launched 4 EBO’s which are located at Amritsar, Nagpur, Mumbai and Haldwani followed by another 20 more in pipeline which would be launched before this fiscal ends. Also, the brand expansions are taking place towards the online space as this helps the brand to establish much faster and there are no geographical boundaries. Also, we are exploring overseas markets by the end of 2016 as we foresee immense potential which could be capitalized,” says Sameer Patel, Chairman & Founder of Deal Jeans.
Vinita Synthetic Industries Pvt. Ltd. was started in 1988 and has been connected with textiles for four generations. The company has established a niche market for its textiles products in India. The company has been awarded star export status by the Government of India. The company made its foray in to the manufacture and the export of the bottom wear in the year of 2000. The objectives were well defined for the team that is ‘to make quality product and ensure customer satisfaction, as a result the product are present inside the popular malls throughout the U.A.E., Kuwait, Saudi Arabia, Sri Lanka, Oman, Qatar, Bahrain, Morocco, Muscat and India. KLIX is available in over 600 MBO and in various large format stores across the length and breadth of India. They are biggest suppliers to one of the largest men’s wear chain of stores across UAE, Kuwait, Bahrain, Qatar, Oman. They have a brand presence in Sri Lanka in 16 stores in shop format. “Our core strength is being product development and design inputs supported by in-house studio and our vertically integrated state of the art manufacturing facilities. Our wide range of Men’s Core, Fashion Jeans and casual trousers are highly appreciated for their washes and fits. We are working on following fits – Tapered Fit, Slim Fit, Straight Fit, Regular Fit, Comfort Fit etc.” says Ankur Gadia, Director.
This story appeared in the Dec-2016 issue of Apparel Magazine here: Denim
All images in this post courtesy: Spykar Jeans