The world is going the e-commerce route and fashion is one of the main drivers of the Internet e-shopping phenomena. Internet penetration is expected to increase from 32% in 2015 to 59% in 2020 as per statistics. According to The Boston Consulting Group and Retailers Association of India research the retail sector in India is expected to nearly double from $600 Billion in 2015 to $1 Trillion in 2020. However, online retail is still barely 3% of the total retail spend and there is still a tremendous potential for increasing customer penetration. As per Google India estimates fashion retail will be around $35 billion by 2020. Naturally there is a big rush to get a piece of this pie and online fashion is slowly but surely making inroads into this space.
If that got you interested, read my story in New Woman magazine here: Fashion- Ecommerce