With 2019 knocking on our doors, it is time to look forward to a spanking New Year and why not with a calendar that cares?
If there is a buzzword that sees not dying down it is the ‘environment’. And this is with right reason too. Being ecologically sensitive and doing the right things to protect the earth in any way – small or big is certainly the norm of the day. And when we are looking at a New Year, it is time to renew these vows. After all we all share one earth.
Good Vibes Only
The 2019 Lavazza Calendar titled ‘Good to Earth’ is shot by American photojournalist Ami Vitale who shares the experience of some good news for the Earth through her photographs, which tell stories of commitment to protect the planet. Nature is the dominant force in the project developed in partnership with the United Nations Environment Program (UNEP) and under the creative direction of Armando Testa. Interestingly, all of these are original works of nature art installations produced by six artists, each using a different technique, which become an integral part of the landscape, in harmony with the ecosystem and vegetation. Each of the six artwork are inspired by six good projects for the Earth, identified by Lavazza and the UNEP on four continents and six countries. “In Good to Earth, nature becomes art to inspire behavior that respects the environment. It does so through a contemporary art form that is totally immersed in nature, an original mix of the story told in pictures by Ami Vitale and the works of internationally famous urban artists who have embarked on what can only be described as a process of co-creation with the environment,” explains Francesca Lavazza, the curator of the Lavazza Calendar and a Member of the Board of Directors of the Company.
The photographs by Ami Vitale document the nature art of artists Hula (Switzerland), Mantra (Kenya), Saype (Colombia), Gomez (Thailand), Millo (Belgium) and Gerada (Morocco) and each one has a message of good news for the Earth. “After telling stories about our collective humanity on issues of war, poverty and health in over 100 countries, what has truly struck me is that the outcome of all these stories have always depended on nature for their outcome. Today, I use nature as the foil to talk about our home, our future and where we are going. The extinction of a species, for example, creates a domino effect on other animals and humanity,” says Ami Vitale. Each of the art works reflects the same ethos.
The artwork ‘Take care for future’ covers 8000 square meters and was created using water and 100% biodegradable materials by artist Saype. ‘Mvuvi wa mikoko’ meaning mangrove fisher in Swahili is an acrylic painting on gessoed canvas measuring five meters by three, painted in three days and then installed on a raft secured to the mangroves. ‘Rebirth’ occupies an area of 63 sq m and was created in five days using water-based wall paint. ‘Perpetual flow’ extends over 37500 sq m and was created using a rake, stones found on the site, 36 tonnes of dark gravel and vegetable oil. ‘Dendrochronology’ completed in ten days, is made up of six plexiglass sheets, 75 cm wide and from 40 cm to 120 cm high, oil painted and is the study of the age of trees and in the work by Gomez it becomes an allegory of how passing time leaves its mark on living things: age rings for trees, and scars and body changes for human beings. ‘Encompass I’ is painted on a white geotextile blanket measuring 30 square meters. It was created using non-toxic, 100% biodegradable materials based on natural oils and pigments. So how is that for a calendar that cares?
This story first appeared in Sakal Times dated 01 Dec 2018 here: