As the pandemic continues, traditional handlooms and handicrafts are manifesting into masks, making art wearable.
The relentless uncertainty due to Covid-19 has made businesses adapt and evolve with some social consciousness woven in. This is being seen especially in masks – the need of the hour which is the latest canvas for traditional fabrics and crafts.
Limited Edition, a luxury bridal courtier brand based in Bengaluru has introduced the Veil – a perfect balance of your safety and fashion. “These masks are three ply, washable, breathable, adjustable providing you with the safety requirements required and have been hand crafted by artisans who unfortunately have been left unemployed during this epidemic,” says Husna Sait, Owner, Limited Edition. The ageless art of Ajrak traditional block prints has been used to create these masks in hues of red, mustard, black and blue. The team at Ethnicity has always been ‘Indiaspired’ and make masks using traditional Ikat and block print fabrics. “We bring an Indian touch to all our creations from garments to face-covers which have become an important wardrobe essential,” says Ameet Panchal, CEO, Shree Balaji Ethnicity Retail Ltd. Ikat incidentally is one of the oldest Indian artforms with a rich heritage. Masks as a canvas for local arts and crafts have given the craft persons a platform to be relevant in the face of adversity while helping society as well.
Read the full story that first appeared in The Tribune dated Sep 27, 2020 here: