Seema Magazine

Not So Arranged – dating reimagined

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Not So Arranged is a new age dating platform that is taking dating offline to match like-minded singles scientifically through a unique compatibility quiz.

Dating is changing in India and across the world and the pandemic has also fueled a lot of this change. Sister duo Tanisha Ghura Kanani, Co-Founder & Business Head and Priyanka Ghura Kuka, Co-Founder & Creative Head of Not So Arranged are adding a psychological angle too.

Not So Arranged
Not So Arranged

The sisters had personal experience with the arranged marriage set up that did not work out for one of their sisters and observed how their close friends and cousins were struggling to have meaningful dates and wanted to change this. Hence, the concept of ‘Not So Arranged’ was born.

The USP of the site is taking dating offline to match like-minded singles – scientifically through their Compatibility Quiz. The approach focuses on quality over quantity, by blending psychology with dating behavior.

Read the full story that first appeared in Seema magazine’s Sep 2021 issue here:

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