A slew of new launches is helping vegetarians add the elusive protein element in their diets even while ensuring that it is as healthy as it is tasty.
India’s first ‘Protein Day’ which was on Feb 27th to raise awareness around the numerous health benefits of protein had the theme ‘Power with Plant Protein’. So, what are plant proteins? Simplistically these are a source of protein which comes from plants. This includes pulses, tofu, nuts, seeds, soya, tempeh and seita. Pulses like chickpeas, lentils, beans and split peas are also a source of plant protein.
According to a report by Indian Market Research Bureau (IMRB) 93 percent of people are unaware about their daily protein requirements. Another challenge faced by vegetarians is the sheer volume of food that must be consumed in the form of pulses, seeds, nuts and vegetables to fulfil their daily protein intake.
Read the full story that first appeared in Has#tag Magazine’s July 2021 issue here: