Roop Partap Choudhary is an award-winning hotelier and an internationally acclaimed art collector. Under his avid leadership, Noormahal Palace India’s Iconic Heritage Hospitality Landmark is giving the toughest competition to the most popular and centuries-old palace hotels in the country. As Managing Director of the Jewel Group of Hotels (the parent organisation of brand Noormahal Palace), he is aggressively expanding the company’s horizons towards Eastern Europe with a base in London, carrying the proud Indian heritage and traditions to destinations like Prague and Berlin.
India’s Iconic Heritage Hospitality Landmark is giving the toughest competition to the most popular and centuries-old palace hotels in the country. As Managing Director of the Jewel Group of Hotels (the parent organisation of brand Noormahal Palace), he is aggressively expanding the company’s horizons towards Eastern Europe with a base in London, carrying the proud Indian heritage and traditions to destinations like Prague and Berlin.
When the hospitality landscape across the globe was shaking due to the pandemic, Brexit, and cost of living crisis, Roop dared to take India’s art and culinary delight in form of a unique dining concept to the heart of London. Colonel Saab, a modern Indian restaurant from Roop Partap Choudhary not only survived but thrived to be named one of the top Indian restaurants by Forbes and won various prestigious awards including the Best Restaurant in Feed the Lion awards. In a short span of time Colonel Saab started welcoming regulars from Nobel Peace Prize winner, Malala Yousafzai to pop icons, TV stars, and presidents. Inspired by the travel tales of Roop’s father, an Indian Army officer Col. Manbeer Choudhary and mother Mrs. Binny Choudhary across the Indian subcontinent, created by Roop as a “love letter” to his family, as well as homage to India, Colonel Saab has taken London Hospitality by storm.
His journey for achieving excellence has been recognized in 30 under 30 Awards by Travel India Awards, one of the youngest hoteliers to receive the accolade. His debut restaurant in London was named one of the top Indian restaurants by Forbes International. He has been the judge for the prestigious Start-up Awards in National Series UK. Under his leadership, Noormahal won the award for Best Upcoming 5-Star Resort at the Indian Hospitality Awards in 2014, Best 5 Star Heritage Resort in 2017, Best Destination Wedding Hotel in North India 2018, Event Venue of the Year-Luxury in 2023 by ET- Travel, Best destination Palace hotel 2023 in North India by Lux Life Resorts and Retreats Award and Best Luxury Wedding Hotel in Haryana at Luxury Lifestyle Awards, New York. Roop has also included 21 Business Leaders of Rising India for the year 2023 and India’s Most Fashionable Entrepreneurs of 2023 list.
Roop is also an avid art collector and his passion for collecting art and antiques can also be seen in the inspiring décor of Noormahal Palace and Colonel Saab. It is his passion and great taste for art and artifacts that Noormahal Palace has possibly more antiques and artworks than any other museum in the world. From three of its kind exclusive Swarovski chandeliers in the world to rare Mughal-era paintings, Rajputana-era chhatris, rare ornamental antique Kanghis, and antique janglas from Blue Star operation, Roop has a huge collection of art and artifacts from all over the world. He is an avid participant in the world’s top art auctions including Sotheby’s, Christie’s, etc., and has sourced some of the best artifacts for the country. With his new venture in London, Roop is taking Indian art and architecture to the UK and endeavours to promote India’s royal era and Indian culture in a foreign land. He aims to set new growth in the travel and hospitality sector by expanding their footprints sooner in other countries too.
Read the full story that first appeared in Global Indian here: