An apparel trend that has been around several hundreds of years, dungarees are making a steady comeback into functional wardrobes. Dungarees are all about comfort wear that is practical, casual and yet stylish. With pockets and an easy, free flowing kind of design, dungarees can add a cool look to your persona, anytime and is… Read More Dungarees


Indi Collage and Samprada

Indi Collage an exhibition space for designers is making conversations around colourful dialogues focusing on the products, story, art and brand of apparel a reality. Anuradha, CEO & Co-founder of Indi Collage has been an exhibitor herself traveling across the country to engage with her customers. As a designer she faced several challenges in displaying… Read More Indi Collage and Samprada


Men’s Summer Fashion

With the summer sun shining brightly, it’s time to make the most of the season by giving your wardrobe a makeover. And the summer is the right time to do that. And the men are not to be left behind so let’s see what is trending in men’s clothing this summer. Fabric Matters Cotton and… Read More Men’s Summer Fashion


Swimwear Market in India

With increasing health consciousness, resort wears fashion shows and adoption of swimming as a sport is seeing a sustained increase in the swimwear space. In fact it is not just children taking to swimming but adults also joining them. Swimwear today is not only a prerequisite to get into a pool but is also becoming… Read More Swimwear Market in India


Bridal Wear Trends

The yearend signals the start of the wedding season and this is when you need to watch out for the new trends in bridal wear. Well, after all your wedding day is the most important day of your life and looking trendy is something you do not want to grudge yourself. So let’s take a… Read More Bridal Wear Trends


Vacation Wear Trends

Is there anyone who will say no to a vacation? Well probably not. Changing lifestyles, urban pressures and increase in earning power has meant that Indians holiday a lot. And not just holiday, most of them holiday in style. This is probably why vacation wear has become an in thing today. We explore what is… Read More Vacation Wear Trends


HRX Brand Profile

Athleisure as a segment is growing by leaps and bounds in the country. A key driver of this segment is the fact that Indians are increasingly becoming health conscious and are investing in a fitness wardrobe as well. HRX, India’s homegrown active wear brand was founded in November 2013 by Hrithik Roshan and Exceed Entertainment.… Read More HRX Brand Profile


Modest Wear Clothing Market

Modest wear essentially means loose clothing, comfortable dressing and simultaneously looking elegant. Modest wear has emerged as a buzz since consumers have sought clothing that not only covers the body but is also stylish. Sometimes, it is believed that it is hard to dress conservatively being a fashion lover but brands are coming up with… Read More Modest Wear Clothing Market