Apparel

Via East – Brand Profile

Via East is a brand that is completely focused on handloom saris that are sourced from weavers and sold online. Via East is an online ethnic wear brand that focusses on Indian textiles and the myriad art forms associated with it. The platform showcases a range of saris that are made for the modern, progressive… Read More Via East – Brand Profile

Apparel

Interview with Rakesh Kumar, Export Promotion Council of Handicraft

The Export Promotion Council for Handicrafts has been established under the EXIM policy of Government of India in 1986 and is a non-profit organization set up for the promotion of handicrafts from Government of India in 1986 and is a non-profit organization set up for the promotion of handicrafts from country and project India’s image… Read More Interview with Rakesh Kumar, Export Promotion Council of Handicraft

Apparel

The Allure of Banerasi Weaves

Varanasi is said to be the oldest city in the world and is well known for the Benerasi fabric that is woven into beautiful sarees as well as more contemporary kinds of clothing. However the industry is reeling under an onslaught of power machines and a new generation that is not keen on pursuing the… Read More The Allure of Banerasi Weaves