Apparel

Killer Jeans

Killer Jeans is a brand that is an Indian public limited company that has ruled the market with its eclectic collections since 1989. As a brand that has been in existence for over 50 years, Kewal Kiran Clothing Limited’s Killer Jeans has been around since 1989 and is the second largest seller of denims in… Read More Killer Jeans

Apparel

Designs on Denim

Denims are going new age with cuts, designs, colours and styles that is ensuring that they are an eternal fashion statement. Denims are known as the spine of wardrobe. Fashions may vary in every season, it may come and go but denims are not at all affected by this. Denims have become quite versatile over… Read More Designs on Denim

Apparel

HRX Brand Profile

Athleisure as a segment is growing by leaps and bounds in the country. A key driver of this segment is the fact that Indians are increasingly becoming health conscious and are investing in a fitness wardrobe as well. HRX, India’s homegrown active wear brand was founded in November 2013 by Hrithik Roshan and Exceed Entertainment.… Read More HRX Brand Profile

Apparel

Designs on Denim

Denim Jeans a cotton apparel, was originally designed for the working class. Today, it has become a part of the fashion garments space. Jeans as a fabric originated in the city of Genoa, Italy in the form of cotton corduroy. It arrived in United States in the late 18th century and in India the initial… Read More Designs on Denim

Apparel

Denim Wear

Denim a revolutionary fabric favoured is spreading its flavour across India. The retail revolution in India is fuelling the growth of the denim fabric in India taking it to Tier I, II, III towns and cities. Consumers have begun to understand that denim offers value for money, fashion and style quotient while maintaining versatility in… Read More Denim Wear