Apparel

Via East – Brand Profile

Via East is a brand that is completely focused on handloom saris that are sourced from weavers and sold online. Via East is an online ethnic wear brand that focusses on Indian textiles and the myriad art forms associated with it. The platform showcases a range of saris that are made for the modern, progressive… Read More Via East – Brand Profile

Apparel

Reviving Traditional Indian Fabrics

There is a slow yet sure resurgence of traditional Indian fabrics – from Pochampally to Ikkat to Patola, Maheshwari and more that is changing how the apparel industry is working. Tradition is coming back strongly and there is a change that is susceptible as far as apparel is concerned. Likewise, apparel exports of what is… Read More Reviving Traditional Indian Fabrics