Deccan Chronicle

The Celeb Beauty Connection

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There have been a slew of celebrity launches in the skincare and beauty space but are they really worth the hype?

The main question with beauty and skincare products is to make the right choice. This is a decision that must be made based on numerous factors like skin type, gender, age, skin concern along with considering the demographics and the nutritional status of the individual.

Knowing your skin type is the first and most crucial step in skincare. Once you understand your skin type, you can make more informed decisions about the products. Using a product that’s not made for your skin can worsen pre-existing concerns. For example, cocoa butter might be great for someone with dry skin, however, if you have oily skin or acne prone skin, cocoa would not be the right ingredient. Hence, it is extremely essential to consult your dermatologist and take proper guidance.

Entrepreneurship in the beauty space has seen a sharp rise, especially in the recent year’s post-pandemic. 2022 has been the year of beauty brands and products lines launched by celebrities. Just as any other beauty brand, there is expansive research and work that goes into these brands. However, as consumers, we need to understand our skin better and choose products accordingly.

Raed the full story that first appeared in Deccan Chronicle dated Jan 26, 2023 here:

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