Plant fibre based apparel is not just about making a statement but also a unique twist to making green clothing a reality. Cotton, Aloe Vera, Bamboo, Eucalyptus, Banana, Orange. If you are wondering what these plant names are doing here, well, it is fibres from these plants that are being made into apparel. Yes, you read that right.
Kosha is an eco-conscious winter wear brand, made in India. Kosha means layer or sheath in Sanskrit. The collection is every day, all-weather, 100% Organic Cotton basics including travel sweatshirt and joggers. Made for those looking for multifunctional clothing and a minimal aesthetic, these clothes can be worn to lounge, work out, travel or for your grocery runs. While they are eco-conscious, they are also durable and stylish. Samatvam By Anjali Bhaskar’s collection PURE, was launched during the coronavirus pandemic this year and was conceived during the initial stages of the lockdown. While the execution and production were completed when the lockdown began to ease in phases.
“At Samatvam we were evaluating what kind of legacy we would leave behind for our coming generations. Thanks to the pandemic, it really showed us what matters in our life. This concept of sustainability in all our personal lives extended towards my brand. That is when I thought of creating a line of clothing from plant based fibres. These plants Eucalyptus, Banana, Orange and Aloe Vera, are infamously known for beauty treatments and ailments. But what we do not know is that, Eucalyptus is also known relieve stress by imbibing relaxation. The fibre made from orange will help the skin absorb essential Vitamin C and is also soft and silky, Fabric from banana fabric is also soft and silky as both the inner and outside parts of the fruit are used. Aloe Vera which is traditionally known to have cool and soothing properties, helps beat humidity and heat. All these fabrics are ecofriendly and biodegradable,” says Anjali Bhaskar, Founder & Creative Head, Samatvam By Anjali Bhaskar.
Read the full story that first appeared in Apparel Magazine’s Feb 2021 issue here: