Technology is only as powerful as the emotion it empowers. Tech is there to enhance the human experience. Whether it’s streamlining the booking process or using data to surprise a returning guest with their favourite usuals, we believe hospitality is still about how you make someone feel. Technology just helps us do it better, smarter, and at scale.
Although energy-efficient systems are more traditionally related to hotels, they’re equally important in large-format restaurants and high-traffic settings like ours. Lighting, equipment, and HVAC smart controls trim our overhead while providing a more comfortable, consistent experience for our guests. These systems demonstrate our broader dedication to operational discipline and to sustainability values that are important to our audience.
Smart lighting, IoT-based HVAC, and broader building-automation systems are integral technologies that cut energy use and operating costs while attracting a growing segment of ESG-conscious travellers. They therefore support both profitability and brand preference.
The hospitality landscape is being reshaped by three converging forces: the rise of bleisure travel, surging demand in India’s Tier-2 and Tier-3 cities, and an “experience economy” in which guests seek immersive, culturally rich stays.
- Competitive Benchmarking & Market Intelligence: With tools like Lighthouse (formerly OTA Insight), we track competitor pricing and market trends in real time. Combined with STR reports, we measure our market share, occupancy, ADR, and RevPAR against the comp set—allowing for data-backed strategy shifts to outperform the market.
- Driving Direct Bookings Through Digital Platforms: Our use of the ALL – Accor Live Limitless app and direct booking engines helps reduce OTA dependency and commission leakage. Personalized offers, loyalty benefits, and exclusive rates through our digital ecosystem incentivize guests to book directly—improving margins and guest lifetime value.
- Enhanced Marketing ROI Through Data-Driven Campaigns: With guest data captured through multiple digital touchpoints, we run targeted digital marketing campaigns that speak to specific behaviors and preferences. This level of personalization increases conversion rates and ensures marketing budgets are spent efficiently.
- Upselling & Cross-Selling via Smart Interfaces: Technology enables us to promote ancillary revenue opportunities—such as room upgrades, spa treatments, or F&B experiences—at key guest decision moments, both pre-arrival and on-site. These intelligent prompts significantly increase per-guest revenue.
- Operational Efficiency That Supports Profitability: Tech-enabled efficiencies—from digital check-ins to AI-driven inventory planning—free up staff resources and reduce wastage. This leaner operation structure improves the bottom line while maintaining high service standards.
- Predictive Analytics for Smarter Strategy: Integrated data platforms allow us to anticipate demand, adjust strategy in real time, and identify new revenue opportunities. This level of agility wasn’t possible in traditional models and is now essential in a dynamic market environment.
Read the full story that first appeared in Hotelier India’s July 2025 issue here:
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