Hotels are increasingly using social media to promote their leisure activities even as the summer season is here.
Social media, particularly Instagram and Facebook play a pivotal role in overall marketing strategy. It is also the easiest way to get the attention of people who extensively use these platforms.
Showcase the facilities: Visually showcase the leisure facilities available at the hotel, such as the swimming pool, gym, spa, and outdoor spaces. Sharing these services on social media platforms where millennials and Gen-Z are highly active such as Instagram and Facebook.
Offer discounts and promotions: Offer exclusive discounts and promotions to regular guests and target families to encourage them to try out the leisure activities such as offering our Weekend Staycation packages which are highly recommended for families.
Collaborate with influencers: Partner with different categories and groups of influencers who have vast follower-ship to promote the hotel’s leisure activities. They create social media content upon their valuable experiential and share it in real-time with their followers, which will help to increase visibility and reach.
Engage with customers: Respond to comments and messages on social media platforms promptly, and engage with customers by asking for guest feedback, and suggestions for improving the leisure activities and creating valuable F&B packages to offer by the hotel. This will help to build a strong relationship with customers and increase connectivity.
“I think at the core of it, to reinvent leisure activities, we need to be passionate travellers ourselves. Our team ensures that we do good research on the changing needs of our guests and takes great efforts in bringing together unforgettable experiences for our patrons. True to the brand’s ethos we ensure that our activities and experiences are rooted from the local culture and its vibrant narratives,” says Sunaina Manerker- General Manager – Grand Mercure Mysore
Read the full story that first appeared in Hotelier India’s April 2023 issue here: