Modest Wear Clothing Market

Modest wear essentially means loose clothing, comfortable dressing and simultaneously looking elegant. Modest wear has emerged as a buzz since consumers have sought clothing that not only covers the body but is also stylish. Sometimes, it is believed that it is hard to dress conservatively being a fashion lover but brands are coming up with… Read More Modest Wear Clothing Market


Sports Wear Clothing

Being A Good Sport The explosion of sports in the country can be attributed to increased accessibility for both children and adults. A number of sports academies have come up across the country and people today train both professionally and personally and sports is recognized as a good form of exercise. As a corollary to… Read More Sports Wear Clothing


Bespoke Mens Wear

A report titled ‘Menswear in India’ by says, “menswear continued to outperform womenswear in 2016, registering retail current value growth of 13% compared to 11% for the latter. The penetration of organized and branded menswear is greater in India than for womenswear, which is largely unorganized due to the strong prevalence of traditional and… Read More Bespoke Mens Wear


Spring Summer Apparel Trends 2017

It’s the start of a new season and apparel manufacturers are out with a new set of clothes to herald Spring Summer 2017. Naturally this season has its own colours, cuts, patterns, fabrics and trends. We hear from leading players what is in ‘stores’ this season. Collections Galore With the new trends coming out every… Read More Spring Summer Apparel Trends 2017


Travel Gear – get your suitcase ready for a holiday!

It is the start of long holiday season and typically the time when Indian families set out for a holiday. However travelling can be made comfortable by having the right kind of apparel. Yes you read that right. Here are some handy aspects that can be kept in mind for your next trip. New Collections… Read More Travel Gear – get your suitcase ready for a holiday!


Fashion Conversation – Mithi Kalra

Mithi Kalra is an MBA from IIPM and a pass out from NIFT Delhi 2015 has an eponymous label. Her new collection exhibited as The Indian Disney Story has dresses and gowns suited inspired by the traditional art of Madhubani and is hand embroidered on pure silks and organza. The collection wonderfully and imaginatively combines… Read More Fashion Conversation – Mithi Kalra


Fashion Front Row – February 2017

Here are my stories on Red Coloured and Striped Clothing in the February 2017 Femina Karnataka Twin issue:


Interview with Harshita Gautam of Nomad

The fact that clothes are an expression of who you are is something that can hardly be disputed. And in India, especially clothes have connotations of celebration and colour as well. This is a story of Harshita Gautam founder and owner of Nomad, an e-store and unique fashion brand that gets the beautiful gypsy Ghaghara… Read More Interview with Harshita Gautam of Nomad


Seasonal Apparel Trends

Trend Alert With the sweltering heat finally showing some signs of abetment, it is the start of a new season and time to revamp your wardrobe with the latest in fashion apparel. So what is in vogue this season? Experts tell us more. Do the New In apparels, whether it is a western or traditional… Read More Seasonal Apparel Trends


Fitness Clothes

Wear Fit – Stay Fit According to the government’s Make In India report, the wellness industry in India is worth Rs. 490 billion, and wellness services alone comprise 40 percent of the market. Estimates say that over 200 million people around the world practice yoga. The estimated market for yoga apparel in the US alone… Read More Fitness Clothes