Via East – Brand Profile

Via East is a brand that is completely focused on handloom saris that are sourced from weavers and sold online. Via East is an online ethnic wear brand that focusses on Indian textiles and the myriad art forms associated with it. The platform showcases a range of saris that are made for the modern, progressive… Read More Via East – Brand Profile


Five Reasons to Stay at Novotel Vijayawada Varun Hotel

My first trip to Vijayawada was on the invitation of Novotel Vijayawada Varun Hotel. Also perhaps it was serendipity that I finally made my way here as I missed attending the launch and my good friend and General Manager at Novotel Hyderabad Airport, Ravi Khubchandani had mentioned that the property’s design was quite unique. And… Read More Five Reasons to Stay at Novotel Vijayawada Varun Hotel


Mangalgiri Weaves

A small town in the Guntur District in Andhra Pradesh on the Guntur-Vijayawada Highway, Mangalgiri home to the Padmashali community whose traditional occupation is weaving and textiles. With about 5000 weavers and over 50 outlets selling the famous weaves of the region – Mangalagiri fabrics, saris, salwar sets and more in silk, cotton and cotton-silk.… Read More Mangalgiri Weaves