Nutreat
A mindful food startup that handcrafts personalized nutrition using ancestral techniques like sprouting, sun-drying, slow roasting, and stone grinding. Founded by Jyothi Sri Pappu, Nutreat stands against mass production and over-consumption, creating only what is truly needed—one blend at a time. With a deep focus on conscious consumerism, rural women empowerment, and zero food waste, Nutreat has customized over 14,000 blends for babies to elders. It’s not just food—it’s nourishment with intention, rooted in tradition and crafted for impact. We don’t chase growth for the sake of numbers. We believe real progress happens when we slow down, listen to our customers & roots, and create only what is truly needed. Clean eating isn’t just about ingredients—it’s about intention. And for us, that means no overbuying, no food waste, and no compromise on purpose.”
In a market dominated by artificial, mass-produced syrups, Swa Artisanal Syrups emerged as a bold disruptor, proving that natural, homegrown ingredients could transform India’s beverage landscape. Founded in December 2019 by Vaishali and Sumir Mehta, Swa Artisanal Syrups was built on a mission to celebrate India’s rich produce, empower women, and deliver premium, natural syrups that make every sip effortlessly delicious.
Cremeitalia makes fresh, natural cheeses with pure ingredients based in Mumbai. The company, founded by Rajesh Dhote, offers fresh cheese made from fresh milk, without any added flavors or colorings, making it a healthier and more satisfying option for consumers.
Slurrp Farm is a Delhi-based company founded in 2014 by Meghana Narayan and Shauravi Malik. They focus on creating millet-based food products for children and toddlers.
The Kenko Life is a meal subscription place where delicious, nutritionist-approved meals are delivered to your doorstep.
Eat clean with Eshanka. Eshanka Wahi’s approach to healthy eating, focusing on nutritious, gut-strengthening alternatives to comfort food by replacing unhealthy ingredients with nutrient-dense superfoods.
Swasthya Ahaara
Swasthya Ahaara was started in April 2025. The idea stemmed from the founder’s personal experience while working in a demanding real estate job, where long hours and a hectic schedule left little time for health or cooking. The lack of easily accessible, healthy, and flavorful vegetarian meals highlighted a gap in the market, especially for people with busy lifestyles who still care about their well-being. This inspired the creation of a solution that makes nutritious, balanced meals both convenient and enjoyable.
Swasthya Ahaara is a cloud kitchen that offers ready-to-eat, well-balanced, and nutritious meals, including Indian thalis, salads, overnight oats, stir-fries, and guilt-free desserts. It focuses on:
- Making healthy eating easy and accessible
- Adding Indian flavors to typically bland “health food”
- Providing a simple ordering system via WhatsApp or phone
- Catering to busy professionals, health-conscious individuals, parents, and corporate clients
How It Promotes Clean Eating
Swasthya Ahaara promotes clean eating by:
- Using fresh, whole ingredients: no preservatives, no processed sugar
- Offering vegetarian, nutrient-dense meals with balanced proteins, carbs, fats, and fiber
- Creating meals like protein-rich thalis, oats, and ladoos that support overall health
- Designing menus that are filling and flavorful, making clean eating enjoyable and sustainable
- Encouraging guilt-free indulgence with desserts like protein and biotin ladoos made from natural sweeteners like jaggery and dates
- Offering variety and rotation in meals to avoid boredom while keeping nutrition consistent
Read the full story that first appeared in Hash#ag magazine’s August 2025 issue here:
A PDF is here:
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