There are multiple options to the Indian consumer that differ on the taste complexity, the ritual of drink-making, and the social experience of drinking, all without health or impairment concerns.

Choosing the right non-alcoholic beverage depends on personal taste and occasion. For those who enjoy the taste of alcohol, there are non-alcoholic versions of beers, wines, and spirits.   For others seeking health benefits, options like kombucha, herbal infusions, and non-alcoholic sodas with natural ingredients are ideal.  The key is to explore and find what satisfies your palate and suits the occasion.

This trend aligns with the broader movement towards sustainable and locally-sourced products. Furthermore, non-alcoholic beverages are becoming more inclusive, catering to a wider audience including those who abstain from alcohol for health, religious, or personal reasons.

Read the full story that first appeared in Zee Zest here: