Having worked extensively with international clients in the MENA region, including the Royal Commission for AlUla, the Department of Culture and Tourism – Abu Dhabi, Media Majlis Museum in Qatar, Manchester Museum among others, Prerna has an academic background from the UK.
Working with clients across the globe brings both complexity and richness to PR. Each region has its
own media landscape, cultural sensitivities, and communication styles, so success often depends on
the ability to localise strategies while maintaining global consistency.
Read the full story that first appeared in Global Indian here:
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