The CEO & Founder at Solitario – Ricky Vasandani is a visionary entrepreneur born in Africa and has lived across four continents —Africa, America, Europe, and Asia, gaining invaluable experiences that have shaped his entrepreneurial journey.
Coming from a family renowned for its success in the diamond jewelry industry, Ricky seamlessly blends traditional wisdom with modern innovation. His prior business ventures in sports and F&B across Spain have solidified his reputation as a dynamic and results-driven leader.
As the CEO of Solitario, Ricky is at the helm of day-to-day operations, focusing on business and marketing expansion, alongwith the innovation, driving the company’s mission to revolutionize the lab-grown diamond industry. Ricky co-founded Solitario with a mission to bring ethically sourced, sustainable diamonds to the forefront of luxury.
“As far as Solitario is concerned, we had to educate the audience about what a lab grown diamond is, break taboos and then establish presence. The biggest barrier was the notion of whether lab-grown diamonds are ‘real,’ which we successfully addressed through consistent team efforts, positioning Solitario as a pioneer in launching LGDs in India,” he says.
Read the full story that first appeared in Global Indian here:
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