With lighter silhouettes, everyday wearability, and thoughtfully priced creations, the new creation from Tyaani jewellery reflects Karan Johar’s vision of bringing India’s heritage to a global audience one timeless curation at a time. Tyaani Jewellery is crafted for a discerning generation that values quality, craftsmanship, and a meaningful story. Consumers can also shop this look at tyaani.com.
In this campaign, Kalki Koechlin appears barefaced, unapologetically real, dressed in a boxing robe donning bold Tyaani earrings and stacked up with polki and diamond necklaces creating a unique look that inspires women to make bold choices. Kalki stands out as a shining example of how women should own every side of themselves-fierce and gentle, quiet and commanding and to wear their story with pride, always in Tyaani.
Kalki’s journey, from an outsider in Bollywood to one of the most versatile and fearless actresses of her generation, perfectly aligns with Tyaani Jewellery’s celebration of women who make bold decisions to challenge norms, break barriers, and use their voices to inspire change.
Karan Johar, Founder, Tyaani Jewellery, shares his enthusiasm on this campaign “Kalki’s journey mirrors the spirit of the Tyaani woman, who is fearless, expressive, and rooted in her individuality. Her bold choices and unapologetic voice embody what the Forces of Tyaani campaign stands for. Much like Kalki, every piece in the Tyaani Artform is crafted with intention and soul. The essence of the human hand, with its emotion and imperfection, transcends conventional ideas of beauty, and that is the true power of craft. Our jewellery celebrates women who choose to wear their truth, layered, strong, and entirely their own.”
Read the full story that first appeared in The New Indian Express dated Aug 27, 2025 here:
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