This season hoteliers focus is on blending entertainment with experience — creating personalised celebrations.
Today’s guests are looking for privacy, personalisation and safety, especially around peak festive dates. A private villa with an in-house chef, curated experiences and enough shared spaces naturally appeals to:
- Families travelling with seniors and children
- Groups that prefer a quieter, more intimate celebration
- Corporate teams looking for offbeat year-end retreats
- Long-stay guests who want to slow down rather than “do” too much
- Because the experience is tailored to the group, guests perceive higher value than a standard room-only product. This helps us drive higher occupancy, better advance bookings and strong word-of-mouth for December and early January.
The core financial strategy for the year-end is the launch of Signature Offers & Packages. Recognizing that guests prioritize convenience during this busy time, the focus is on offers that effortlessly lock in multiple streams of revenue—the room, essential food and beverage services, and complimentary perks—all within one attractive price point.
These packages are designed to provide superior value by including a luxury holiday meal, a complimentary room upgrade, or a fun amenity like a beer bucket. This method simplifies the booking decision for the consumer while effectively increasing the total spend per guest and boosting the overall Average Daily Rate (ADR).
To ensure the property becomes a premier holiday destination, significant investment is being made in both decor and culinary innovation, creating an Elevated Festive Atmosphere. We are adopting a holiday theme throughout the public spaces, transforming lobbies and lounges with dazzling light displays, grand Christmas trees, and elaborate, whimsical features like custom-built gingerbread houses.
Complementing the visual grandeur are Seasonal F&B Options. Culinary teams are crafting Signature Festive Menus and innovative, high-margin holiday-themed drinks and cocktails, ensuring the dining experience is perfectly aligned with the hotel’s immersive decor for a complete sensory celebration.
A primary focus is on Driving Higher Occupancy during traditionally slower periods through the creation of Value-Added Packages. By strategically bundling core offerings (e.g., Room + Food + complimentary upgrades), the hotel can present highly compelling, customized rates for non-peak periods, successfully filling rooms during the quieter shoulder weeks.
Furthermore, securing a robust base occupancy is achieved by proactively Targeting Group Bookings, such as large family gatherings or corporate end-of-year get-togethers. By securing these large blocks of rooms well in advance, the hotel mitigates financial risk and ensures a guaranteed base occupancy, especially during the generally slower pre-Christmas week.
These operational strategies are reinforced by powerful marketing efforts centered on Attracting Guests with Immersive, Instagram-Worthy Themed Décor. Investing in highly aesthetic, unique festive displays generates extensive User-Generated Content, which acts as invaluable, organic marketing, significantly broadening the hotel’s visibility and appeal across social media platforms.
Read the full story that first appeared in Hotelier India’s Dec 2025 issue here:
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