Stories in Apparel

Designs on Denim

Denim Jeans a cotton apparel, was originally designed for the working class. Today, it has become a part of the fashion garments space. Jeans as a fabric originated in the city of Genoa, Italy in the form of cotton corduroy. It arrived in United States in the late 18th century and in India the initial bit of influence was seen in 1930s when tourists were seen sorting jeans on the Indian soil. Denims for the Indian markets were initially imported

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Interview with Rakesh Kumar, Export Promotion Council of Handicraft

The Export Promotion Council for Handicrafts has been established under the EXIM policy of Government of India in 1986 and is a non-profit organization set up for the promotion of handicrafts from Government of India in 1986 and is a non-profit organization set up for the promotion of handicrafts from country and project India’s image abroad as a reliable supplier of high quality handicraft goods and services. Rakesh Kumar, Executive Director, The Export Promotion Council for Handicrafts (EPCH) & Managing

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Apparel Export Outlook

India’s textiles sector is the oldest industries in Indian economy, dating back to several centuries. Currently, textiles sector is one of the largest contributors to India’s exports with approximately 11 per cent of total exports. The industry is also labour intensive and is one of the largest employers.  India’s overall textile exports during FY 2016-17 stood at US$ 40 billion. Export Angle According to a report titled “Indian Textile Industry: Trend and Future” direction by, the projected ‘Vision 2024-25’

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GOTS Seminar in Bangladesh

The global textile industry is in a state of influx and is increasingly turning more ecologically sensitive with time. In fact it can be said that this is the time when the industry is most conscious as far as sustainability is concerned. The green movement is being lead by leading brands, NGOs, Governments and consumers who are now looking for innovative ideas and solutions for sustainability in textiles. Bangladesh has the largest apparel export industry in South Asia and, at

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Tailor at your doorstep

Tech-Tailor is a discovery platform for creating custom fitted clothing and tailoring services for customers anytime and anywhere. The portal helps customers personalize their tailoring needs online by helping them with style elements and garment fitting. The best part is that they provide home service for taking the client’s measurements and deliver the personalized garment to your doorstep within 10 days. This apart, they also provide alteration service to correct your existing garments at your door step. Currently, they are

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Second Hand Luxury Clothing

What do Envoged, Zapyle, Luxepolis, Confidential Couture, Elanic, Spoyl, Refashion, Rebagg, Poshmark and Tradesy have in common? Well if that question foxed you, the answer is simple. These are all platforms that deal with used luxury products. Picture this. You love branded products but not the price it comes at. So if there was a platform that would allow you to own one at a fraction of a price since it was a used product, wouldn’t it be great? Well

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The Allure of Banerasi Weaves

Varanasi is said to be the oldest city in the world and is well known for the Benerasi fabric that is woven into beautiful sarees as well as more contemporary kinds of clothing. However the industry is reeling under an onslaught of power machines and a new generation that is not keen on pursuing the craft. Weaves Matter ‘Benarasi’ is indeed the ‘Fabric of Antiquity.’ Benares brocades are unique in their complexity and richness. The structure of the weave allows

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Apparel Roundup 2016

As curtains come down on 2016, we speak to industry experts to reflect on how apparel fared in the year, what worked and what did not. Year in Perspective The apparel industry has definitely seen a positive performance and significant growth in 2016. The Indian textile and market size stands close to $67 billion USD in the year 2016. Increased incomes, high growth of GDP leading to rapid urbanisation, growth of organised retail with the entry of a large number

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Denim Wear

Denim a revolutionary fabric favoured is spreading its flavour across India. The retail revolution in India is fuelling the growth of the denim fabric in India taking it to Tier I, II, III towns and cities. Consumers have begun to understand that denim offers value for money, fashion and style quotient while maintaining versatility in the products. Denim is becoming a staple product for each wardrobe despite India having one of the lowest per capita consumption in the world that

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The Silk Route

Devatha Fabrics, which started out as a wholesale business for pure silk sarees is probably the only institution in the region that has a 100 year heritage of dealing in silk to its credit. After concentrating on sarees for a little over two decades, the company noticed an opportunity in the high-end men’s wedding wear segment and launched Tattva that is now available at over 200 retail outlets in South India. Sriram Devatha, Managing Partner, Devatha Fabrics tells us more

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