Apparel

Anti Viral Clothing

As the pandemic rages on, anti-bacterial and anti-viral clothing make a strong comeback to wardrobes. Antimicrobial technologies have progressed very rapidly this year. Earlier the coatings were able to eliminate microbes such as viruses and bacteria in hours. Now new coatings are being developed with no cytotoxicity that can be washed over 50 times and… Read More Anti Viral Clothing

Apparel

Weaverstory

Weaverstory is a luxury authentic Indian handloom store that uses khadi, linen, cotton, georgette, silks and blended yarns to create exquisite pieces of clothing. Co-founded by Nishant Malhotra on National Handloom day on 8th August 2015, Weaverstory was started to promote and preserve the dying art of Indian handlooms. The brand works on Tanchoi, Kadhwa,… Read More Weaverstory

Apparel

Maheshwar Weaves

The hand loom weavers of Maheshwar are working tirelessly to keep the town’s tradition of weaves alive and kicking. Ask a sari lover about Maheshwari saris and you are likely to get an affirmative nod for the famed silk cotton sari that is airy and light as well as colourful with intricate designs. Originating in… Read More Maheshwar Weaves

Apparel

Narratives Towards Sustainable Futures

A recent discussion at Fashion Colloquia, Jaipur threw light on textile heritage, indigenous crafts and methodologies that hold the potential to stir new perspectives into the world of fashion. The Fashion Colloquia series started with four institutions connected by their residence and involvement in the four big ‘Fashion weeks’ across the globe. Fashion Colloquia 2020… Read More Narratives Towards Sustainable Futures

Apparel

Chhapa: Making a Mark

Chhapa is a brand that works with artisans and uses hand block printing techniques to give a contemporary spin to tradition. The apparel industry may have the dubious distinction of being the second highest polluter but there are conscientious brands that want to change this. And Chhapa is doing this one block at a time.… Read More Chhapa: Making a Mark

Apparel

KANELLE by Kanika Jain

KANELLE, a women centric brand that makes clothing that are stylish, effortless and easy to wear ensembles. Kanika Jain, Founder & Creative Director, KANELLE created the brand in 2011 and is named as a combination of ‘Kanika’ and ‘elle’, which basically means ‘Kanika’s creations for her’. Her collections include separates that are timeless and are… Read More KANELLE by Kanika Jain

Apparel

Ura Maku Designer Manjushree Saikia

Ura Maku is a sustainable clothing brand that is looking to rebuild Indian handlooms with an eco-friendly fashionable twist. The brain child behind contemporary natural fabrics label Ura Maku, Designer Manjushree Saikia, Textile Design graduate from NIFT Mumbai is all about freedom of expression. Incidentally Ura Maku as a brand is all about giving the… Read More Ura Maku Designer Manjushree Saikia

Apparel

Pantone’s Classic Blue in Apparel

Classic Blue, the Pantone colour of the year is a versatile hue that elevates simple, sophisticated silhouettes into high fashion looking pieces. Recently, Pantone announced that its 2020 Colour of the Year as Classic Blue, a shade reminiscent of the sky at dusk. Naturally then Classic Blue is expected to rule the trends in all… Read More Pantone’s Classic Blue in Apparel

Apparel

Taaka Clothing: A Stitch in Time

Taaka is a conscious clothing brand that merges handloom textiles with needlework to create garments that have a distinct identity The heritage of Indian crafts and handlooms is so huge that it is always a huge source of inspiration. And this is how Taaka was born. Natasha Tyagi Sachdeva, Founder, Taaka & Head of Design… Read More Taaka Clothing: A Stitch in Time

Apparel

Via East – Brand Profile

Via East is a brand that is completely focused on handloom saris that are sourced from weavers and sold online. Via East is an online ethnic wear brand that focusses on Indian textiles and the myriad art forms associated with it. The platform showcases a range of saris that are made for the modern, progressive… Read More Via East – Brand Profile