Stories in Apparel

Impact of Cotton Imports

Cotton plays an important role in the Indian economy as the India’s textile industry is predominantly cotton based and India is one of the largest producers as well as exporters of cotton yarn. Gujarat, Maharashtra, Telangana, Andhra Pradesh, Karnataka, Madhya Pradesh, Haryana, Rajasthan, and Punjab are the major cotton producers in India. According to reports, India has been one of if not the biggest producer and exporter of cotton in the world. India has imported cotton occasionally in the past

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Modest Wear Clothing Market

Modest wear essentially means loose clothing, comfortable dressing and simultaneously looking elegant. Modest wear has emerged as a buzz since consumers have sought clothing that not only covers the body but is also stylish. Sometimes, it is believed that it is hard to dress conservatively being a fashion lover but brands are coming up with beautiful and modest clothing that is being hailed as positive and encouraging move to encourage everyone to be trendy and fashionable. Modest Boom Modesty is

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Sports Wear Clothing

Being A Good Sport The explosion of sports in the country can be attributed to increased accessibility for both children and adults. A number of sports academies have come up across the country and people today train both professionally and personally and sports is recognized as a good form of exercise. As a corollary to this, is the aspect of clothes related to sports as this plays an important part of the entire regimen itself. From 2015 to 2016 the

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Bespoke Mens Wear

A report titled ‘Menswear in India’ by says, “menswear continued to outperform womenswear in 2016, registering retail current value growth of 13% compared to 11% for the latter. The penetration of organized and branded menswear is greater in India than for womenswear, which is largely unorganized due to the strong prevalence of traditional and ethnic wear among Indian women. Menswear in India is thus predicted to register a retail value CAGR of 4% at constant 2016 prices over the

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Lee Jeans offers the perfect fit

Lee is the legendary jeans label that goes back to 1889 and is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the worlds’ first-ever zip fly jeans – the 101Z in 1926, the iconic

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Birla Cellulose Liva Fabric

Birla Cellulose is a trusted name in Viscose Staple Fibre, balancing the power of nature and science. The entire value chain of the business is extensive ranging from from plantations, dissolving grade wood pulp, materials such as carbon-disulphide and caustic soda, power generation and downstream operations such as textile partnerships and consumer products. A fibre company they supply fabrics to brands like Zara, H&M. Liva follows a sustainable, naturally dyed, hand block printing, hand crafted model and focuses on international

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Evaluating India’s Apparel Exports

Textiles and apparel exports likely to touch $50 billion in FY17 as per industry sources and this presents apparel exporters with a huge opportunity that needs to be tapped right. Last year, the government had approved a special package for textiles and apparel sector to the tune of Rs 6000 crore to create 1 crore new jobs in 3 years, attracting investments of $11 billion and generating $30 billion in exports in 2016 to go up to $50 billion in

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Taneira – sarees across India under one roof

Taneira is the youngest brand from Titan which aims to revive one of the oldest occupations of handloom weaving and the oldest garment – the saree. The collection of handwovens and handcrafted saris include Mugas from Assam, cottons from Chettinad, Tussars from Bhagalpur, Ikats from Gujarat, Andhra and Orissa; Jamdhanis from Bengal, Chikankari work from Lucknow, exotic and classical Banarasi silks; exquisite Kanjeevarams; Heirloom pieces like Patan Patolas and Muslin Jamdhanis among others. Also the name Taneira comes from the

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Spring Summer Apparel Trends 2017

It’s the start of a new season and apparel manufacturers are out with a new set of clothes to herald Spring Summer 2017. Naturally this season has its own colours, cuts, patterns, fabrics and trends. We hear from leading players what is in ‘stores’ this season. Collections Galore With the new trends coming out every week, the goal of fast fashion is to offer more variety to consumers. The newly extensive spring summer line of menswear and womenswear from Girggit

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Designs on Denim

Denim Jeans a cotton apparel, was originally designed for the working class. Today, it has become a part of the fashion garments space. Jeans as a fabric originated in the city of Genoa, Italy in the form of cotton corduroy. It arrived in United States in the late 18th century and in India the initial bit of influence was seen in 1930s when tourists were seen sorting jeans on the Indian soil. Denims for the Indian markets were initially imported

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