Stories in Apparel

Woolen Wear Market in India

Prime Minister Narendra Modi recently said that the domestic market for apparel and lifestyle products, currently estimated at $85 billion, is expected to reach $160 billion by 2025. The woolen wear industry in India is a rural based and export oriented and the country happens to be the 7th largest producer of wool and contributes 1.8 per cent to total world production of wool. Rajasthan is the largest wool producing state in India with 70 wool processing units and over

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Peruvian Fabrics

Peru is in the news for something quite different now and this is related to apparel. Well, the country is now a popular sourcing option for brands looking for quality garments at great prices. In fact international brands with the most renowned and prestigious labels are increasingly associating with developing their collections with domestic manufacturers in Peru. According to statistics, Peru’s textile industry employs approximately 250,000 people, and textiles and garment manufacturers account for more than 30 percent of the

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All About Linen

Smitten By Linen In what can be a landmark innovation for the apparel industry, scientists at Indira Gandhi Krishi Vishvavidyalaya (IGKV) Raipur have developed the yarn of linen cloth from the stem of linseed or flax plant. So far, Indian linen fabric manufacturers had to import yarn as it was not available in India and this breakthrough is expected to boost both the handloom and textile sector reducing the dependence on imported yarn. The stem of the linseed plant has

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Bridal Wear Trends

The yearend signals the start of the wedding season and this is when you need to watch out for the new trends in bridal wear. Well, after all your wedding day is the most important day of your life and looking trendy is something you do not want to grudge yourself. So let’s take a look at the trends that will make a bride’s day and others turn heads! Do The New Designers are moving beyond the age old trend

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Interview with Sujayath Ali, Co-Founder and CEO

The festival season is officially here and the next few months are all about celebrations. And ethnic wear is an integral part of this season. So if you are wondering where you can shop for trendy clothes, head to Voonik a fashion marketplace with a focus on personalization. The company has built a sophisticated stylist recommendation functionality and using their in-house AI platform, users discover the most relevant fashion that suits their body, lifestyle, personality and budget. Customers can shop

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Vacation Wear Trends

Is there anyone who will say no to a vacation? Well probably not. Changing lifestyles, urban pressures and increase in earning power has meant that Indians holiday a lot. And not just holiday, most of them holiday in style. This is probably why vacation wear has become an in thing today. We explore what is driving this trend. The Concept Millennials value experiences more than anything and travel is their go-to trove for unearthing new experiences. In the past few

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HRX Brand Profile

Athleisure as a segment is growing by leaps and bounds in the country. A key driver of this segment is the fact that Indians are increasingly becoming health conscious and are investing in a fitness wardrobe as well. HRX, India’s homegrown active wear brand was founded in November 2013 by Hrithik Roshan and Exceed Entertainment. The collections are a combination of style and substance, drawn from Hrithik Roshan and his lifelong dedication to achieve the fittest version of himself. “Our

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Reviving Traditional Indian Fabrics

There is a slow yet sure resurgence of traditional Indian fabrics – from Pochampally to Ikkat to Patola, Maheshwari and more that is changing how the apparel industry is working. Tradition is coming back strongly and there is a change that is susceptible as far as apparel is concerned. Likewise, apparel exports of what is truly Indian are also gaining momentum. Revival Matters In order to keep these products trending in the market, there are designers who are using traditional

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All About Denims

India is the second largest denim consumer in the world. Over 550 million pieces of denim apparel and over 750 million meters of denim fabric were sold in domestic market in 2016. India is already consuming more denim than US and EU market and it is projected that the country will consume more than 800 million pieces of denim apparel in 2021. A recent report said that three companies  Lenzing, Santoni and Unitin introduced Den/IM 2.0, an innovation in athleisure

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P.N. Rao Stretch Fabric

P N RAO is a name that one immediately associates with men’s suits. One of the country’s iconic and leading men’s fashion brand that represents the changing landscape of men’s fashion without compromising on the golden standards set by P N Rao, who at the beginning of the brand’s journey encouraged budding tailors to hone their tailoring skills in order to stay relevant to changing times and tastes of the customers. The brand synonymous for bespoke suits and with a

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