Stories in Apparel www.cmai.in

Lee Jeans offers the perfect fit

Lee is the legendary jeans label that goes back to 1889 and is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the worlds’ first-ever zip fly jeans – the 101Z in 1926, the iconic

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Birla Cellulose Liva Fabric

Birla Cellulose is a trusted name in Viscose Staple Fibre, balancing the power of nature and science. The entire value chain of the business is extensive ranging from from plantations, dissolving grade wood pulp, materials such as carbon-disulphide and caustic soda, power generation and downstream operations such as textile partnerships and consumer products. A fibre company they supply fabrics to brands like Zara, H&M. Liva follows a sustainable, naturally dyed, hand block printing, hand crafted model and focuses on international

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Evaluating India’s Apparel Exports

Textiles and apparel exports likely to touch $50 billion in FY17 as per industry sources and this presents apparel exporters with a huge opportunity that needs to be tapped right. Last year, the government had approved a special package for textiles and apparel sector to the tune of Rs 6000 crore to create 1 crore new jobs in 3 years, attracting investments of $11 billion and generating $30 billion in exports in 2016 to go up to $50 billion in

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Taneira – sarees across India under one roof

Taneira is the youngest brand from Titan which aims to revive one of the oldest occupations of handloom weaving and the oldest garment – the saree. The collection of handwovens and handcrafted saris include Mugas from Assam, cottons from Chettinad, Tussars from Bhagalpur, Ikats from Gujarat, Andhra and Orissa; Jamdhanis from Bengal, Chikankari work from Lucknow, exotic and classical Banarasi silks; exquisite Kanjeevarams; Heirloom pieces like Patan Patolas and Muslin Jamdhanis among others. Also the name Taneira comes from the

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Spring Summer Apparel Trends 2017

It’s the start of a new season and apparel manufacturers are out with a new set of clothes to herald Spring Summer 2017. Naturally this season has its own colours, cuts, patterns, fabrics and trends. We hear from leading players what is in ‘stores’ this season. Collections Galore With the new trends coming out every week, the goal of fast fashion is to offer more variety to consumers. The newly extensive spring summer line of menswear and womenswear from Girggit

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Designs on Denim

Denim Jeans a cotton apparel, was originally designed for the working class. Today, it has become a part of the fashion garments space. Jeans as a fabric originated in the city of Genoa, Italy in the form of cotton corduroy. It arrived in United States in the late 18th century and in India the initial bit of influence was seen in 1930s when tourists were seen sorting jeans on the Indian soil. Denims for the Indian markets were initially imported

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Interview with Rakesh Kumar, Export Promotion Council of Handicraft

The Export Promotion Council for Handicrafts has been established under the EXIM policy of Government of India in 1986 and is a non-profit organization set up for the promotion of handicrafts from Government of India in 1986 and is a non-profit organization set up for the promotion of handicrafts from country and project India’s image abroad as a reliable supplier of high quality handicraft goods and services. Rakesh Kumar, Executive Director, The Export Promotion Council for Handicrafts (EPCH) & Managing

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Apparel Export Outlook

India’s textiles sector is the oldest industries in Indian economy, dating back to several centuries. Currently, textiles sector is one of the largest contributors to India’s exports with approximately 11 per cent of total exports. The industry is also labour intensive and is one of the largest employers.  India’s overall textile exports during FY 2016-17 stood at US$ 40 billion. Export Angle According to a report titled “Indian Textile Industry: Trend and Future” direction by http://industrialgreenchem.com, the projected ‘Vision 2024-25’

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GOTS Seminar in Bangladesh

The global textile industry is in a state of influx and is increasingly turning more ecologically sensitive with time. In fact it can be said that this is the time when the industry is most conscious as far as sustainability is concerned. The green movement is being lead by leading brands, NGOs, Governments and consumers who are now looking for innovative ideas and solutions for sustainability in textiles. Bangladesh has the largest apparel export industry in South Asia and, at

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Tailor at your doorstep

Tech-Tailor is a discovery platform for creating custom fitted clothing and tailoring services for customers anytime and anywhere. The portal helps customers personalize their tailoring needs online by helping them with style elements and garment fitting. The best part is that they provide home service for taking the client’s measurements and deliver the personalized garment to your doorstep within 10 days. This apart, they also provide alteration service to correct your existing garments at your door step. Currently, they are

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