Stories in Apparel

The Right Fit

The National Sizing Survey of India is arguably a big step forward for the Indian Apparel industry. The National Institute of Fashion Technology (NIFT), New Delhi under the aegis of the Ministry of Textiles, Govt. of India, is undertaking an extensive research study to develop a comprehensive size chart for ready to wear industry based on these body measurements of the Indian population.  This is a scientific exercise where anthropometric data will be collected from a sample population in the

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Summer Apparel Trends 2018

The heat is on, well summer is here and it is time to relook at your wardrobe and ensure that your clothes make you feel light, breezy and cool. Naturally summer fashion is a huge trend in itself and we look at what is making waves this season. As we embrace the blazing summer season, we all need a set of breathable and comfortable outfits in our wardrobes. Then whether they are for men, women or kids, the fashion realm

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Crystal Gazing Apparel Trends 2018

It’s a brand New Year and also the time when new trends make waves defining the year. And apparel is one of the key elements that are keenly followed not just by manufacturers and designers but also by customers. Inspirations Unlimited There are many trends and looks for 2018, something for everyone, but the overriding feeling is one of femininity. The eras that inspire most in 2018 will be the 1980s and 90s. “Big shoulders, body-con silhouettes, short minis, puffball

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Mangalgiri Weaves

A small town in the Guntur District in Andhra Pradesh on the Guntur-Vijayawada Highway, Mangalgiri home to the Padmashali community whose traditional occupation is weaving and textiles. With about 5000 weavers and over 50 outlets selling the famous weaves of the region – Mangalagiri fabrics, saris, salwar sets and more in silk, cotton and cotton-silk. The weavers work from their homes as well as in indigenous sheds about 5 km away from the town centre in a place called Ratnala

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Crystal Gazing: Apparel Export Market 2018

As the curtains have risen on yet another year, it is time to look at how the apparel export market is doing and what the outlook is likely to be through the year. Statistical projections indicate that apparel exports are all set to reach $20 billion in 2017-18, 13 per cent higher than a year ago largely on policy support from the Government. Taking Stock Textile and apparel play a major role in the Indian economy and it accounts for

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Woolen Wear Market in India

Prime Minister Narendra Modi recently said that the domestic market for apparel and lifestyle products, currently estimated at $85 billion, is expected to reach $160 billion by 2025. The woolen wear industry in India is a rural based and export oriented and the country happens to be the 7th largest producer of wool and contributes 1.8 per cent to total world production of wool. Rajasthan is the largest wool producing state in India with 70 wool processing units and over

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Peruvian Fabrics

Peru is in the news for something quite different now and this is related to apparel. Well, the country is now a popular sourcing option for brands looking for quality garments at great prices. In fact international brands with the most renowned and prestigious labels are increasingly associating with developing their collections with domestic manufacturers in Peru. According to statistics, Peru’s textile industry employs approximately 250,000 people, and textiles and garment manufacturers account for more than 30 percent of the

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All About Linen

Smitten By Linen In what can be a landmark innovation for the apparel industry, scientists at Indira Gandhi Krishi Vishvavidyalaya (IGKV) Raipur have developed the yarn of linen cloth from the stem of linseed or flax plant. So far, Indian linen fabric manufacturers had to import yarn as it was not available in India and this breakthrough is expected to boost both the handloom and textile sector reducing the dependence on imported yarn. The stem of the linseed plant has

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Bridal Wear Trends

The yearend signals the start of the wedding season and this is when you need to watch out for the new trends in bridal wear. Well, after all your wedding day is the most important day of your life and looking trendy is something you do not want to grudge yourself. So let’s take a look at the trends that will make a bride’s day and others turn heads! Do The New Designers are moving beyond the age old trend

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Interview with Sujayath Ali, Co-Founder and CEO

The festival season is officially here and the next few months are all about celebrations. And ethnic wear is an integral part of this season. So if you are wondering where you can shop for trendy clothes, head to Voonik a fashion marketplace with a focus on personalization. The company has built a sophisticated stylist recommendation functionality and using their in-house AI platform, users discover the most relevant fashion that suits their body, lifestyle, personality and budget. Customers can shop

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