Killer Jeans is a brand that is an Indian public limited company that has ruled the market with its eclectic collections since 1989.

As a brand that has been in existence for over 50 years, Kewal Kiran Clothing Limited’s Killer Jeans has been around since 1989 and is the second largest seller of denims in India after Levi’s. The brand story is one of resilience and innovation that has kept it relevant decade after decade.

The brand is also betting big on technology as part of its operations. This includes a robust warehouse management system that assists in an order management system as the industry works on six months advance orders.

As the brand looks forward to the future, the path and plans for growth are clearly in place. The brand is now focusing on increasing the number of retail stores with the plan to have at least 600 Killer EBO stores and add more category lines that are currently available online.

Read the full story that first appeared in Apparel Magazine’s Jan-Mar 2024 issue here: