Born in the US and raised in Bengaluru, Avinit studied Computer Science at MS Ramaiah Institute of Technology before pursuing a master’s in localisation at the University of Limerick, Ireland. His international education broadened his perspective while keeping him anchored to his South Indian roots. Today, he is steering The Filter Coffee Brand into one of Bengaluru’s most loved casual dining ventures, with aspirations to take authentic South Indian cuisine to global markets across the Middle East, North America, Europe, and Australia.
Having worked in the retail industry with Future Group for nearly a decade, Avinit brings a rare mix of global exposure and deep operational know-how to entrepreneurship. He sees The Filter Coffee Brand not just as a restaurant chain, but as a cultural benchmark for South Indian food worldwide, much like Domino’s redefined pizza or Haldiram’s made North Indian snacks a household staple.
Organized global markets offer clearer trends and advantages. The total addressable market (TAM) is easier to define, and patient capital is more accessible, fostering innovation. In India, despite its vast population, finding the right product-market fit and TAM can be challenging, making it risky to enter markets too early.
Globally, industries like FMCG, commodities, fashion, and manufacturing are undergoing consolidation, with scale and efficiency as key drivers. India will likely follow suit. While challenges like infrastructure, agricultural dependency, and food wastage persist, they present significant opportunities. Solving these issues could drive economic growth and create substantial wealth for stakeholders in these sectors.
Read the full story that first appeared in The Global Indian here:
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