Simrita S Dillon is a passionate cultural connector, fashion entrepreneur, and retail strategist known for her instinctive ability to bridge global brands with nuanced local insight. With roots in Chandigarh and a professional journey spanning Milan, New York, and Mumbai, Simrita has spent over two decades building brands, growing businesses, and shaping how fashion and beauty are consumed across India and Asia.
With an MBA in Fashion & Design from SDA Bocconi in Milan, she was instrumental in redefining India’s luxury retail scene, introducing the nation’s first Ermenegildo Zegna store in 1999 and Hugo Boss in 2003, long before premium fashion became mainstream. Today, she continues to fuse global ambition with a nuanced understanding of the Indian marke
Founded by Simrita S. Dhillon, SANDA was born from first-hand experience in launching international luxury brands and building businesses from the ground up.
Over the past eight years, the agency has established itself as a trusted growth partner, successfully launching 37+ global brands, generating over $100 million in represented retail revenue, managing $160 million+ in Amazon revenue, and bringing together a collective of 100+ years of retail, e-commerce, and beauty industry expertise. Working with leading retail partners including Nykaa, Amazon, Myntra, Alibaba Group, and Global SS Beauty, SANDA combines global strategy with deep local market intelligence to help international brands build lasting relevance in India and beyond.
Read the full story that first appeared in The Global Indian here:
Leave a Reply