Co-ord sets are currently at the forefront of fashion, celebrated for their coordinated elegance and versatility. However, achieving a chic look with co-ord sets requires careful design and precise tailoring. A poor cut can easily shift the appearance from stylish loungewear to unintentional sleepwear. Designers must pay close attention to fit, fabric quality, and detailing to ensure these sets exude sophistication and contemporary flair.
For women, long and free-flowing dresses can look glamorous when paired with contemporary jewelry and summer footwear. These dresses, often made from lightweight and breathable fabrics, can be both comfortable and elegant, making them ideal for a variety of settings from casual outings to relaxed gatherings.
Men’s fashion also embraces comfort and style, with a range of choices suitable for different settings. Kurta sets, often crafted from breathable linens and cottons, are perfect for both casual and semi-formal events, providing a blend of traditional charm and modern ease. Half-sleeved shirts made from similar lightweight fabrics offer another stylish option, ideal for warm weather and casual outings. These pieces can be effortlessly paired with tailored trousers or shorts, creating a polished yet relaxed look.
The fabric choice and colour palette for loungewear shift with the seasons, reflecting the need for comfort and practicality while maintaining style. Designers continue to innovate within these parameters, ensuring that loungewear remains both functional and fashionable year-round.
While it is difficult to provide an exact figure at this moment, hand-embroidered pure silk and cotton kaftans enjoy consistent popularity throughout the year. These garments, known for their luxurious materials and intricate craftsmanship, are sought after for their timeless elegance and versatility. Whether worn as a statement piece for a special occasion or as a chic, comfortable option for everyday wear, hand-embroidered kaftans remain a staple in many wardrobes, reflecting their enduring appeal and high demand.
This industry pre Covid was a nascent one and saw its growth in the lockdown phase where people find it easier to use and later became habituated to the comfort and easy breezy elegance. Now this is another category in apparels and brands are especially specialising in it. The market and demand of ethnic inspired loungewear has grown as they are versatile, season fluid, can be worn in our sultry weather and are relevant in any part of the globe. This is something which has become an integral part of most wardrobes.
Rustic colours like indigo, moss green, watermelon, ochre, Bric, are very popular for ethnic prints on a neutral base and colours like almond, indigo, coffee, caramel, are very popular. Another popular colour story is monotone. Organic and breathable fabrics like linen, cotton, chambray, voile are great choices and so are fluid fabrics in viscose.
Read the full story that first appeared in Apparel magazine dated July-Sep 2024 here:
Leave a Reply