Today’s clients are no longer seeking fixed venues; they want spaces that adapt seamlessly to their objectives, scale, and storytelling needs. Sustainability and inclusion are also shaping modular design, from reusable fabric backdrops and aluminium framing to adaptable layouts that support accessibility, clear circulation, and sensory-friendly zones.
Furthermore, the city-centre hotel is morphing into a resort-like getaway. By integrating lush greenery and expansive pool decks, we provide “Leisure without the Transit,” allowing guests to transition seamlessly from a high-pressure boardroom to a restorative, weekend-away atmosphere right in the heart of the city.
With growing travel in Tier 2 and Tier 3 cities, Smart Value Hotels are easier to scale and quicker to operate profitably. In simple terms, these hotels understand today’s traveller better. They don’t promise luxury; they promise comfort, efficiency, and trust—and that is exactly what modern hospitality needs.
The travel industry has seen an increasing trend of bleisure travel where more and more travellers would like their work and personal time overlap and are looking at hotels who can cater to both of their expectations and service demands. In a competing and thriving tourist economy, destination hotels that offer a complete way of life stand out. Adaptable spaces also allow hotels to quickly respond to changing travel trends.
From nature trails and foraging walks to cultural interactions and storytelling-led journeys, travel will become more personal than ever. Technology will play a supporting role here, helping shape journeys around individual interests rather than standard itineraries.
The bleisure movement has come full circle. Offices have reopened, hybrid professionals are more confident managing their schedules, and remote workers are comfortable planning longer, more curated trips.
In 2026, the winners will be hotels that make regeneration operational. In design briefs, vendor choices, training, and dashboards. It’s a better way to run hotels and a clearer way to show value to guests, communities, and investors.
Read the full story that first appeared in Hotelier India’s Feb 2026 issue here:
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