From the humble chai to global fame, Indian tea has had a unique journey courtesy tea brands that are changing its image to all things lifestyle and health.
The Indian tea industry is undergoing a vibrant transformation — wellness-driven, digitally powered, and globally relevant.
Over 150 brands now offer certified organic teas, as sustainability and fair-trade sourcing become industry benchmarks.
E-commerce tea sales jumped 35% in 2024, fuelled by direct-to-consumer models, wellness subscriptions, and digital-first branding.
Read the full story that first appeared in Seema Magazine here:
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