Advaya, the Indian luxury design house from the 600-year-old House of Angadi, founded by K. H. Radharaman. What sets Advaya apart is its uncompromising approach to craftsmanship and provenance. Every stage of the creation process, from the yarn to the finished garment, is undertaken in-house. Nothing is outsourced – not a single stitch, button, or detail. For Advaya, every element must meet the house’s exacting standards to qualify as an Advaya product. This commitment to complete craftsmanship, authenticity, and control over the entire creative process is at the heart of what makes Advaya truly distinctive.
This approach comes from a much longer history of innovation. The House of Angadi draws on six centuries of weaving heritage, while Advaya has continued that progression through developments such as linen, khadi and tussar-blended Kanjivarams, and new approaches to brocade construction.
The campaign was photographed at Chittoor Kottaram, the former summer residence of the Cochin royal family. It took them around 13 months to lock in this particular location. Kochi’s long
history of cultural and commercial exchange felt particularly relevant to our exploration of the paisley.
For Radharaman, Indian textile heritage has never been a story of remaining unchanged. Its strength lies in centuries of technical knowledge, adaptation and experimentation. That is the philosophy he and his team continues to pursue through Advaya.
Read the full story that first appeared in The New Indian Express dated Nov 15, 2026 here:
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