When you get an invite that reads ‘we would like to invite you to be a part of the celebration of 100 years of MTR – and witness the creation of a world record in the making’ it is bound to keep you guessing.

When I made my way to the MTR Foods factory premises in Bommassandra Industrial Area in Bengaluru, I had not really guessed what the event would be.

Celebrating it’s 100-year journey, MTR Foods announced that they are now the new GUINNESS WORLD RECORDS title holder for the Longest Dosa in partnership with Lorman Kitchen Equipments. MTR’s signature Red Rice batter was used to prepare this monumental dosa at its Bommasandra Factory. The record was created by a team of 75 chefs, comprising of both seasoned experts and budding culinary talent, under the guidance of MTR’s Cuisine Centre of Excellence.

With a 100-year-old history of serving authentic Indian Food to Indians, MTR stands tall as an Indian heritage brand. The journey to being India’s premier, processed food brand has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR product always embodies the tradition of unmatched taste and quality.

Read the full story that first appeared in Money Control here: