In the vibrant landscape of India’s organic grocery brands, NatureLand Organics is a beacon of authenticity. The extraordinary journey of this homegrown brand began in 2002, when two visionary agriculturalists, Arvind Godara and Ajeet Godara embarked on a shared odyssey to start a brand that embodies the agricultural heritage of India.
With an unwavering mission to uplift the farming community and revolutionize the agriculture industry, NatureLand Organics was established. The year 2005 saw their undeterred efforts when they started inspiring farmers nationwide to embrace the transformative power of organic farming practices. And it was in 2007 that they could launch the brand commercially.
2015 marked a monumental leap as NatureLand Organics boldly ventured into the B2C market, weaving an intricate web of rapport with patrons nationwide. This marked a new chapter in their narrative, solidifying their place as trusted companions in the journey toward healthier, more conscious living.
Looking ahead, Ajeet Godara envisions Natureland Organics as a leading organic and healthy food brand in India. With a commitment to education, Natureland Organics is dedicated to supporting rural girl child education by contributing 1% of its sales margin.
His journey is one of unwavering dedication, innovation, and a deep-rooted connection to the earth. His leadership has steered Natureland Organics to new heights, setting the stage for a sustainable, healthier future for generations to come.
“Furthermore, we firmly believe in the vast potential of organic farming and its significance in shaping the future of agriculture. India, with its rich agricultural heritage, can emerge as a prominent player in the global organic farming market. With this unwavering belief and strong commitment, we embarked on our entrepreneurial journey. When we started, we were one of the few players in the organic food market. We believe in focusing and improving our products and practices, and that’s what makes NatureLand Organics stand ahead in the league. Our mission was to make organic products accessible to a broader audience, and to achieve this, we maintained affordable pricing,” says Ajeet.
Over the years, they have massively expanded our distribution channels, which include prominent e-commerce platforms like Swiggy Instamart, Flipkart, Amazon, Blinkit, Big Basket, Cred, and Zepto. They also established a presence in modern retail outlets, such as Spencer’s, Lulu, and Metro Cash and Carry. Furthermore, they have achieved a substantial market reach through general trade, with their products available in over 15,000 store locations. This diverse distribution network has enabled them to bring organic and healthier food options to a wide spectrum of consumers.
NatureLand Organics focuses on providing premium-quality food products. Their diverse product line encompasses everyday grocery essentials such as millet and organic dry fruits. Among our best-selling items are organically grown whole wheat flour, a range of high-quality oils, and pearl barley.
While they look forward to commercial success, at the same time, they are also focus on making good and healthy food accessible to all. Natureland Organics is committed to offering affordable and certified organic products. Their products are affordable and accessible across all retail channels, both online and brick-and-mortar stores.
Their voyage with Natureland Organics has been a valuable learning experience. Like any company, they encountered specific challenges, particularly in the market where we operate, which is teeming with competitors. When they initially introduced their brand, organic food awareness was rather limited. Some of the hurdles they confronted included sourcing products from diverse geographical regions, upholding rigorous quality standards, and providing education to farmers. Additionally, achieving a satisfactory return on investment and effectively managing expenses posed significant challenges.
Read the full story that first appeared in Global Indian here:
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