The idea of a speakeasy is inherently mysterious, and therein lies the charm of a “hidden gem”. That, combined with the recent uptick in a demand for quality drinks and sessionable bars could together be responsible for the growing popularity of the culture.
Speakeasy bars have a lovely charm of bygone eras and hidden entrances. More than anything they boast of a certain exclusivity, which is always appealing, and great cocktails.
The attraction of the hidden bar is the excitement of discovery, as well as the aura around it. It is the very compelling “if you know, you know” aspect of speakeasies that initially draws people to speakeasies. However, the actual cocktails, the level of service, and the warmth and charm of the ambiance is what keep patrons coming back again and again.
Secrecy amplifies the allure of speakeasies by creating a sense of exclusivity and mystery. In India, where social gatherings and nightlife are evolving, the hidden aspect of a bar like CIRQA 1960 offers a break from the ordinary and a chance to feel part of a special club. This element of secrecy, or to be the first to get in or experience a place (especially if it has very limited space/seats), enhances the overall experience.
Indian speakeasies, including CIRQA 1960, are still quite rare in India. They often incorporate local cultural elements and flavors, setting them apart on the global stage. A big difference with international bars in cities where there are more speakeasies, is that in India they are not yet into overly complicated “gimmicks” to get in – they’re hidden, but not so hidden that they cannot be found at all!
Today’s age is all about having something out of the box. Speakeasy bars provide an experience which is something different than the usual ones. Right from a unique way to access/enter any place like this to moving into a different vibe and a theme altogether. Afterall first impression matters and speakeasy bars always nail it.
These concepts are well-established globally, often following a specific pattern. India has adapted these trends, and what sets us apart is the incorporation of our diverse culture, traditions, and unique style of hospitality. Even widely accepted standard recipes are beautifully reimagined using our rich inventory of ingredients. Our country’s many rituals can also inspire service standards, creating a distinct and captivating atmosphere.
Read the full story that first appeared in Nikkei Asia here:
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