Tanya Swetta

Tanya Swetta is the Co-Founder and CEO of id8 Media Solutions—a global award-winning integrated marketing agency with a presence in India and New York.

Tanya is not just a leader; she’s a trailblazer with an extraordinary career that spans two decades, over 800+ brand partnerships, and accolades such as CEO of the Year 2022 and Entrepreneur of the Year 2021. Her unique insights into brand storytelling, leadership, and sustainability are what the most forward-thinking audiences crave today.

Tanya’s career has been a journey of evolution, each phase adding a new layer of learning that shaped her as an entrepreneur.

• 1997–2000 – Tantrak Tours & Travels: I began my career at my mother’s IATA-accredited travel agency. This was my first exposure to entrepreneurship, where I learned operations, customer service, and financial discipline.
• 2001 – Emirates Airways: I joined Emirates Airways in Mumbai, gaining exposure to diverse customers and learning how cultural nuance influences communication.
• 2002 – Graduation & XIC: After earning my degree in Psychology and Philosophy, I pursued a Diploma in PR & Communications at Xavier Institute of Communications while working at a leading PR agency.
• 2002 – Founding id8 Media Solutions: That same year, I founded id8 from my spare bedroom with two people. Growth came organically through referrals and reinvesting profits into the business.
• 2005 – Expanding into Marketing: We added marketing services to complement PR, creating a stronger value proposition.
• 2008 – Integrated Marketing & Co-Founder: id8 grew into a full-service integrated agency offering PR, digital, and brand consulting. I also brought in a co-founder to strengthen leadership.
• 2015 – Launching id8 Global (USA): With a strong foundation in India, we expanded into the U.S. to build cross-border opportunities.
• 2021 – Moving to the U.S.: To immerse myself in cultural nuances and strengthen id8 Global, I relocated to the U.S.

Today, id8 has grown from a boutique PR agency into a global integrated communications firm. What has never changed are their values: authenticity, sustainability, and readiness to evolve.

“We’re investing in AI, data-driven insights, and cross-cultural intelligence to stay future-ready. Personally, I aim to mentor and empower the next generation of women leaders, creating a ripple effect of progress. Ultimately, my vision is simple: to build platforms, stories, and solutions that inspire conscious growth for brands, for people, and for society,” she says.

Read the full story that first appeared in The Global Indian here: