From day one, Varnam has believed that design intervention is essential to keep India’s crafts relevant and alive.
Creating craft in a contemporary context has always been a way of life at Varnam. Over the past 14 years, this practice has become second nature, to revisit traditional crafts through a modern design lens while preserving their soul. Every collection is an exploration of how time-honoured techniques can find new expression in today’s world, ensuring that the essence of the craft remains intact even as its form evolves.
The Snugglewalas are not just characters. They are companions, creators, and custodians of a new chapter in Indian craft – where heritage and imagination walk together, inspiring the next generation of makers and dreamers.
The Artisans/Clusters
- Anurag, Crochet work, Mon Ami Foundation, Noida
- Dilip K, Pallavi, Hameed Mian – Wood lac-turnery, Channapatna, KAR
- Dr. Lalitha & artisans, Lambadi Embroidery, Porgai, Sitlingi, TN
- Farooq Ahmad Khan, Namda/Felt craft, Kashmir
- Iqbal Hussain, Naqqashi Enamel Art, Kashmir
- Inshada Mir, Crewel Embroidery, Kashmir
- Jahangir Ahmed Bhat, Crewel Embroidery, Kashmir
- Khushiram Pandey, Block printing, Sanganer, Rajasthan
- Mohammed Huzaif, Mughal Block printing, Amer, Rajasthan
- Manas Ghorai, Handcrafted Jewelry, West Bengal
- Nazish Ansari, Punja dhurries, Mirzapur, UP
Read the full story that first appeared in The New Indian Express dated Jan 25, 2026 here:
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