“Legacy is only meaningful when it evolves; otherwise, it is left as nothing more than a memory.” Those words capture the very essence of Berunda. The royal family of Mysore honours their heritage not by preserving it behind glass, but by allowing it to evolve into something that can be experienced, appreciated, and shared with the world.
There is more to coffee than what fills a cup. Every cup carries a story—of the land where it was grown, the hands that nurtured it, the traditions that shaped it, and the moments it brings to life. At Berunda, coffee is not just a beverage; it is a journey of heritage, craftsmanship, and connection, waiting to be savoured one cup at a time.
There is no shortage of coffee in the world. What sets Berunda apart is a desire to ensure that every cup has a story to tell and every sip creates a lasting memory. “For us, coffee is not merely a beverage—it is an experience that connects people, places, traditions, and moments. As we have shared, one of our long-term aspirations is to establish a Berunda Experience Centre—a destination where coffee connoisseurs and enthusiasts can come together to savour exceptional coffee, immerse themselves in its rich heritage, and create lasting memories. More than a café, it will be a place of discovery, where guests can experience the journey from bean to cup, explore the nuances of flavour and aroma, participate in guided tastings and workshops, and gain a deeper appreciation for the artistry behind every brew. We envision it as a space where stories are shared, knowledge is exchanged, and every visit becomes an unforgettable coffee experience,” says Rajkumari JayaPalashri Anil, CEO & Founder, Berunda Coffee.
At Berunda, the team strives to remain true to our royal heritage while thoughtfully embracing the evolving preferences of today’s coffee market. Their aim is to preserve the authenticity, values, and timeless elegance that define their brand, while continuously innovating to meet the tastes and expectations of modern consumers. By balancing tradition with contemporary trends, they hope to create a brand that is both rooted in history and relevant for the future.
The establishment of Berunda Experience Centres remains a key part of our vision, creating spaces where coffee connoisseurs and enthusiasts can gather to explore, learn, and celebrate the culture of coffee. That is, in fact, the very reason Berunda was conceived. It lies at the heart of theor vision and strategy. “We created this brand to fulfil that very need—to offer more than just exceptional coffee by bringing together heritage, authenticity, storytelling, and memorable experiences. Every decision we make is guided by this purpose, ensuring that Berunda remains a brand with meaning, not just a name.”
“Exporting is certainly part of our long-term vision, but we believe that meaningful growth begins with strong roots. Once we have earned the trust and appreciation of coffee lovers in India, we look forward to sharing the Berunda story—and the finest flavours of Indian coffee—with the world. To me, luxury in coffee is the harmonious coming together of all these elements. It is rarity, craftsmanship, sustainability, authenticity, traceability, and the experience that surrounds every cup.”
True luxury is knowing where your coffee comes from, understanding the journey of the bean, appreciating the skill and dedication of the growers and roasters, and enjoying a product that has been created with integrity and respect for both people and the planet.
Read the full story that first appeared in Robb Report here:
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