Denim’s versatility, durability and adaptability to both casual and formal wear make it a popular choice across age groups.
Denim Trends
- 90s Inspiration: Straight-leg and loose jeans are making a strong comeback, with each season seeing these styles grow in popularity. Look for light to medium washes that capture the essence of vintage denim. Pair them with oversized tees and shirts for a relaxed yet trendy look.
- Dark Washes: Deep-indigo shades in premium fabrics remain popular, especially in classic, timeless styles. This dark wash denim continues to be a staple for those who favor a sleek, sophisticated aesthetic.
- Elevated Denim: Dressier denim is on the rise with styles featuring pleats and hard creases, offering a more polished and refined take on jeans. These elevated designs are becoming a prominent feature on runways.
- Colored Jeans: Off-white, ecru, and earthy tones are becoming more prominent, offering a fresh palette for those seeking alternatives to traditional blue denim.
- Western Americana Reimagined: A modern take on Western Americana, influenced by the androgynous spirit of the 70s, is redefining traditional masculine styles. Designers like Pharrell Williams and Willy Chavarria are leading the charge, creating inclusive, gender-neutral interpretations of cowboy aesthetics.
- Denim Outerwear: The range of denim outerwear continues to expand, influenced by #CityDressing and #Workwear. Relaxed, oversized blazers and chore jackets are emerging as versatile pieces perfect for transitional seasons, while utility and workwear references ensure timeless durability.
- #DenimOnDenim Reimagined: Less formal, more relaxed takes on double denim are trending, driven by the casual yet stylish appeal of #CityDressing.
Key Demand Drivers for Denim Clothing
- Return of Retro: Retro inspired fashion of the 90’s and early 2K’s are still a big draw and manifest in the widespread use of denim in both regular jeans and products such as jorts, skirts and jackets.
- Easy Versatility: Denim Jeans are easy to style and can be paired with a wide range of top wear and can straddle looks from semi formal to streetwear.
- Price range: Denim Jeans and jackets are available across the price spectrum from mass value price points to luxury allowing a democracy of trend adoption.
- Denim Jeans and jackets are available across the price spectrum from mass value price points to luxury allowing a democracy of trend adoption. If you’re looking to grab the latest denim styles at a discount, don’t miss out on using an Ajio coupon code to save on your next purchase.
Read the full story that first appeared in Apparel magazine’s Diwali Oct 2024 issue here:
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