Ridi Oswal, a 19-year-old Indo-European Singer-Songwriter, making waves in the music industry. Recently signed with ProTunes, Ridi seamlessly blends her Indian heritage with contemporary sounds, captivating a global audience on YouTube and Instagram. As the child of migrants, she navigates diverse cultures, finding solace through her music.
Ridi’s tracks, characterized by contemporary production and relatable lyrics, find placement on playlists across Apple Music, Spotify, and YouTube. Her pop melodies such as Merry go round, Happier, and more, have cultivated a dedicated fanbase, amassing over 65,000 monthly listeners on Spotify in a short span. With a collective reach of over 6 million views on YouTube and 2 million streams on diverse platforms, Ridi’s music transcends boundaries, leaving an indelible mark on the global music landscape.
Beyond music, Ridi along with her sister Vasundhara co-founded the Anti-Bullying platform, Stop The B, promoting awareness against social and emotional bullying. Advocating for active bystanders, Ridi encourages intervention while empowering survivors to share their stories and dispel societal stigma.
“Music has always been my compass, guiding me through life’s twists and turns. Especially during my high school days – let’s just say they weren’t exactly a walk in the park because of the bullying I faced. Music was my rock through all of it. It’s crazy how something as simple as a melody can turn a bad day around, right? It’s like my way of saying, “Hey world, I’m here, and I’m owning it. Since then, I found solace and joy in the melodies that filled our home, sparking a curiosity that soon turned into a burning passion. Whether it was dancing to Bollywood beats or humming along to classical tunes, there was something magical about the way music touched my soul. It became my escape, my form of self-expression, and ultimately, my calling. It’s like music chose me, and I couldn’t imagine a life without it.”
Seeing my music connect with people worldwide fills her with pride. “Top Guy,” her debut track, made waves back in 2021, sparking important conversations about social issues. And then there’s “Happier” and “Aaja Baby” – both hold a special place in her heart. “I love how they blend Indian vibes with modern themes. And my latest release, “Guilty Feet”? It’s been taking India by storm! At the end of the day, my goal is simple – to create music that resonates with others, evoking emotions, sparking conversations, and leaving a lasting impact on the hearts of listeners. Music is my go-to escape – crafting melodies, experimenting with sounds, or just jamming out with friends; it’s where I find my groove.”
Read the full story that first appeared in Global Indian here:
