Watch Trends

Sellout trends for luxury watches are surging, with India emerging as a key growth market. Exports from Switzerland to India have seen a significant uptick, propelling the country from a ranking of 25 to a position below 20 in the global export market.

The global economic landscape has made India an attractive destination for watch brands of all sizes. From established luxury houses to independent labels, there’s a growing interest in tapping into the Indian market. Swiss watch companies are closely monitoring India’s watch market. Industry studies reveal promising trends, highlighting the country’s potential for continued growth.

Collectors in India are increasingly exploring diverse options, embracing both established and emerging brands. This openness presents a significant opportunity for watch manufacturers. However, supply chain challenges and rising costs are likely to drive up prices for many brands.

Smaller, independent brands may have an advantage in this environment due to their more agile supply chains. Brands like Atlantic, Milus, and Herbelin, which have recently entered the Indian market, offer excellent designs, strong supply capabilities, and competitive pricing.

Sustainability is becoming increasingly important in the watchmaking industry. At Frederique Constant, they are committed to continuous improvement in this area. By 2026, sustainability will be fully integrated into all their actions and processes.

Trends

• Smaller men’s watches, larger women’s watches: Dial sizes are shifting, with men’s watches shrinking from 40-41mm to 39mm, while women’s watches are expanding up to 32mm.
• Emphasis on recycled materials: Watchmakers are increasingly using recycled materials like ocean waste and metallic waste, demonstrating a commitment to sustainability.
• Alternative metals: Copper and bronze are gaining popularity as watch case materials, offering unique aesthetics, and potentially aligning with sustainable practices.
• Sustainability as a key focus: Sustainability is a top priority for watch companies, with customers demanding transparency about brands’ eco-friendly initiatives.

Read the full story that first appeared in Luxury Facts here: