India struggles to collect the waste plastic water bottles? According to a Central Pollution Control Board (CPCB) report from 2012, India generates 15,000 tonnes of plastic a day of which 40 percent remains uncollected. This trashed-but-not-collected plastic waste adds up to land and water pollution, posing a serious threat to the environment.

Responsible Whatr by Ankur Chawla is one of India’s first natural spring water beverage, offered in a sustainable and endlessly recyclable aluminium can. It’s a non-alcoholic beverage that was launched with a vision for a sustainable future and an agenda to reduce single-use plastic pollution. Responsible Whatr is a home-grown brand launched with the purpose of offering solutions to alarming environmental hazards. Packaged in recyclable aluminium cans with the intention of reducing/eradicating single use of plastic bottles.

The water is directly sourced from an untouchable, virgin and a completely natural source in Solan, Himachal Pradesh in the Himalayas. It is rich in naturally balanced essential minerals and ph. of ~ 7.4 which is further purified and canned at their state-of-the-art plant.

Apart from being an entrepreneur Ankur is an award winning sommelier and beverage expert and a survivor of the 26/11 Mumbai Taj Terrorist attack and has authored a best-selling book “14 Hours: An Insider’s Account Of The 26/11 Taj Attack” as well. He’s a contributory author and a TEDx speaker too.

Read the full story that first appeared in Global Indian here: