The curly hair type severely lacks representation in the hair care industry, and Anshita Mehrotra decided to fix that by launching ‘Fix My Curls,’ a haircare range specially catered to curly and wavy hair.
She started Fix My Curls in the year 2019, and today this haircare brand is helping people embrace their natural hair texture instead of ‘treating’ them with heat, or other damaging treatments.
It has shaped into a beautiful well-knit community of curly/wavy/textured haired people who share their experiences and struggles with embracing their natural hair in India.
Hailing from Varanasi, Anshita is a Journalism major from Penn State World Campus. The thought of entrepreneurship was ignited at are here to help you maintain them. Haircare being a sore subject for her, she turned it into a platform for like-minded people to proudly show off their curly hair.
Growing up with curly hair in India can be challenging with all the unsolicited advice pushed at you – to fix your curls by simply straightening them. But curly, wavy, and resultant frizzy hair can be managed with proper care without manipulating them with salon treatments. And Fix My Curls aims to change the and plays on the word Fix as a clapback to the industry.
Her mother has been her strongest pillar in this entrepreneurial journey, being her confidante and motivator to emerge competitively in this male-dominated beauty industry. Anshita’s efforts to change the narrative for curly hair care in India haven’t gone unnoticed. She was awarded the Women Entrepreneur of The Year from Assocham in 2021 for Haryana.
Ambitious, invested, stubborn, and strong headed are the attributes of Anshita’s personality. She believes she can actively take up responsibilities for another start-up eventually. Fix My Curls is a great head start to embrace one’s natural look instead of taming it with chemical-laden alternatives.
And with that zeal, she aims to expand further into mental health, skincare, and self-care on the same principle.
Read the full story that first appeared in Global Indian here:
