Nita Mukesh Ambani Cultural Centre opened its second visual arts exhibit ‘RUN AS SLOW AS YOU CAN’ by TOILETPAPER, which made its India debut at Art House, the Cultural Centre’s dedicated visual arts space.
The exhibition showcases the quirky and edgy universe of TOILETPAPER — an image-only magazine and creative studio founded by Italian artists Maurizio Cattelan and Pierpaolo Ferrari in 2010 and is their largest global exhibit till date.
Curated by Mafalda Millies and Roya Sachs of TRIADIC, the first-of-its-kind exhibit signals a departure from linear formats of showcases – where art is no longer about one-sided interaction between the exhibit and the visitor, but a vivid exploration of imagination through a deeply immersive experience.

As per a press release for this exhibition, Isha Ambani was quoted saying, “as an institution dedicated to showcasing the best of India to the world and presenting the best of the world to India, we are thrilled to bring this fun and quirky show to our country for the very first time. The imagery-laden, surrealist and sensory universe of RUN AS SLOW AS YOU CAN is both young and playful and pushes the boundaries of art as we know it. While fresh and innovative in its conceptual, often ironic approach, at the heart of this exhibit is the celebration of a curious, exploratory energy that is quintessentially Indian. I am certain that
TOILETPAPER’S largest show to date will strike a chord with the younger Indian audience and give them an all-new perspective of art that fuels imagination and creative energy.”

Read the full story that first appeared in Architectural Digest here: